Welcome to GROWvember at PushPress! This month, we’re sharing all kinds of resources, tools, PushStart webinars and ideas that are designed to help your gym be successful. Why GROWvember? Because PushPress Grow is a game-changer for your gym. It's one of the most powerful tools available for everything from lead generation to creating the ultimate member experience. If you're not using Grow yet, we hope GROWvember will show you how it can help you level up and... GROW!
For gym owners, having a good CRM like PushPress Grow is a game changer. CRM stands for Customer Relationship Management. And the ultimate goal should be to create an unparalleled experience for your members and leads.
By managing your relationship with them properly, you’ll set your brand apart, increase conversions and sales, and leave people wondering if you’re actually a superhero without a cape.
Over the years, our clients have seen tremendous success by using the power of automation in Grow. And so, as we constantly strive to help you in the ever-evolving fitness landscape, the next phase has arrived.
We’re excited to announce the PushPress Grow Content Library, a collection of “done for you” content designed with three goals in mind. The Content Library can save you time, increase lead generation and conversion, and boost your client retention numbers.
Four Sections in the PushPress Grow Content Library.
The PushPress Grow Content Library includes these four sections:
The automated workflows in Grow are “done for you” and fully customizable. Member workflows like birthday and gym anniversary celebrations are designed to help boost engagement and retention. Lead workflows will help you increase conversion rates. Finally, staff workflows were created to improve your internal operations and processes.
For Grow clients that have accounts with PushPress third-party partnerships, your content just got even more robust! Healthy Steps Nutrition clients can access exclusive workflows designed to run in parallel with your coaching program. LASSO clients will be able to boost lead conversion with custom workflows. And CrossFit affiliates have access to a new six-month workflow to educate and guide new members’ intro to CrossFit.
3. Marketing Content.
It’s time to elevate your gym’s marketing game with “done for you” content! This section of the PushPress Grow Content Library includes four tools. Landing page templates will help you create your own landing pages. Customizable email templates will allow you to improve your member communication. Next, check out a variety of blog and social media packs to share new content with members. And finally, we’ve created a selection of eBooks that you can use as lead magnets.
4. Submit Your Own Ideas.
Have ideas that you’d like to see in the Grow Content Library? Now there’s a place for you to share your suggestions. And remember, each workflow and resource is fully customizable, so you can input your gym’s assets to truly make it your own.
“No two gyms are alike,” said PushPress Grow CRM Implementation Manager Dave Yandel. “So the gym owner can certainly use the framework that we provide to make the workflows match their gym model.”
Four Ways to Increase Revenue & Improve Member Experience.
Looking for ways to use PushPress Grow to increase revenue and retention in your gym? Here are four ideas to get started with today:
1. Roll Out a Referral Program.
Thinking about starting a new gym referral program? Grow workflows are perfect for informing your members about the details. Use a combination of email and text to let them know about the instructions and incentives. Also, note that you don’t have to limit your audience to current members. Use the tagging system in Grow to invite leads and former members to join with their friends and family!
In addition, the new email marketing section gives you the option to send high-quality emails with clear CTAs and compelling imagery. You can link back to PushPress Core and even trigger workflows based on action - or inaction - on your emails.
2. Introduce New Wellness Options.
When you’re ready to introduce a new program in your gym, Grow workflows can help you spread the word. For example, if you’re looking to launch personal training options or a nutrition coaching program, Grow offers a variety of options. First, basic workflows will help to inform your members that the program exists. Further, you can use the new eBooks, blogs and social media options in the Content Library to make your communication even more robust.
3. Launch a New Apparel Order.
Ready to get your members reppin’ your gear? Apparel orders are great for brand building and awareness. And with the holidays right around the corner, it might be time for ordering gym merchandise. Use workflows in PushPress Grow to spread the word about your upcoming order and any related promotions or discounts. And remember, you can even create a pre-order in PushPress Core!
4. Educate Your Members.
Workflows don’t always have to be about generating revenue. They’re also a great way to educate, inform and entertain clients. Whether you’re sharing tips about tempo training, recipe ideas or general gym updates, Grow is here to streamline and save you time. Ultimately, your goal is create an unforgettable gym member experience. By consistently communicating and providing valuable information, you’ll drive retention numbers and lead a happy gym fam.
Pro Tip: Want to learn more about the workflows available in PushPress Grow? Check out the Content Library here!
The Future of the Grow Content Library.
In the same way PushPress Grow has recently expanded to include the Content Library, you can expect it to continue evolving with the fitness landscape. Yandel and his team know that the key is providing tools that save you time, and help you increase revenue and retention.
For now, check out the new workflows, partnerships and marketing content. Also, feel free to submit your own ideas for future content. Then continue to check back for new updates, tools and resources to help your gym continue to GROW.