The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Opening a CrossFit Gym: Cost Breakdown
Equipment, marketing and finding your market. What it costs to open, and when to expect a return.
How to Define Your Mission Statement for Your CrossFit Affiliate Gym
You're the one steering the ship. Use CrossFit's core values to build a community, not just another gym.
Mission Statement vs. Vision Statement: The Differences and Why They Matter for Your CrossFit Affiliate Gym
Vision is where you're headed. Mission is what you do every day to get there. Your affiliate needs both.
Train by PushPress Launches Integration with NCFIT Collective
NCFIT programming and session plans now land right in Train. No more copy-pasting between systems.
Which Legal Entity Should You Have for Your CrossFit Gym?
Every entity type changes your taxes, paperwork, and liability. Here's the one most CrossFit gyms want.
Building Your Business Plan: Finding Success as a CrossFit Affiliate
Culture drives retention. A plan drives profit. How to write one and still take Sundays off.
Understanding Risk Assessment as a CrossFit Gym Owner
Enthusiasm won't keep a CrossFit gym open. Pulling apart every piece of the business just might.
Purchasing vs. Renting Equipment for Your CrossFit Gym
Owning feels great until equipment dies and there's no rental contract to fall back on. Weigh both.
Staffing Your CrossFit Gym: Trainers, Coaches, and Legal
Who's on payroll and who's a contractor? Get your CrossFit gym's staff structure and legal side right.
Partnership Agreements for Your CrossFit Gym Explained
Ownership splits, in-kind contributions, and what happens if it goes south. Settle it before you sign.
Complete Opening Roadmap for Your CrossFit Affiliate Gym
You only get to open your gym once. A good launch speeds up sign-ups. A bad one sours everyone.
Continued Membership: A Guide to CrossFit Gym Membership Retention
Acquisition gets the spotlight, but retention pays the bills. How to keep giving members reasons to stay.
Creating Your Own Brand Under Your CrossFit Affiliate Gym
CrossFit isn't a franchise, and using the name isn't selling out. Questions that build your own brand.
Staff Development Tips: Create the Best CrossFit Gym Staff
You're leading, not bossing. How to grow your coaches' skills while keeping them happy enough to stay.
How to Improve Retention Rate for Your Gym
Most gyms calculate retention wrong. Without the real number, you can't predict cash flow or plan growth.
Financial Planning for Your CrossFit Gym Future Success
Some owners love the books, some would rather coach. Either way, you need a plan to stay profitable.
Ultimate Guide to Acquiring and Re-Acquiring Customers for Your CrossFit Gym
Bezos sold books at a loss to win customers. How CrossFit gyms can acquire, and win back, members.
Tired of Low Quality Leads? PushPress-LASSO MRR Challenge Proved to be a Game Changer
120 new clients in a year sounds great until only 20 are left. The LASSO challenge chased MRR instead.
Understanding Your Target Market as a CrossFit Gym Owner
Market to the wrong group and you burn time, effort and money. Find the people who need your gym.
Gillian da Silva: From a Burnt Out “Janitor” to a Flourishing Gym Owner
Gillian da Silva was cleaning toilets three times a day at Rise Fitness. Then she put on her CEO hat.
Assessing Performance Metrics to Measure Your CrossFit Gym Success
Class attendance alone won't tell you if your gym is healthy. Track the right numbers and stop panicking.
6 Rent Ideas for Your Gym: Improve Your Revenue
Your gym sits empty part of the day. That space has real value, and the right renters will pay for it.
Should You Hire Independent Contractors for Your CrossFit Gym?
Contractors work with you, not for you. When they're worth it for your gym, and when they're a headache.
Building Your Class Schedule and How it Affects CrossFit Revenue
Your schedule doesn't need to fit everyone. It needs to show members exactly when you deliver value.
Follow along and build a better gym with us
Get actionable strategies and ideas to help you grow your gym and manage it successfully, in your inbox every week!