The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
How PushPress and LASSO Helped VIBE Boxing Fitness More Than Double Revenue in Two Months
IB Funmilayo grew VIBE Boxing Fitness from 106 to 142 members by getting leads on the phone right away.
How to Interview Employees for Your CrossFit Gym
Hiring the wrong person costs more than a slow search. Start with a one-minute video pre-interview.
How Colon Cancer Led PushPress Gym Owner Amy Pike to Realize the Importance of Doing What Makes Her Happy
Amy Pike spotted her own stage four cancer on the screen. Now she's cancer-free and runs her own gym.
Ultimate Guide to Coaching and Leadership in Your CrossFit Gym
Bossing people around kills culture. Here's a framework for developing coaches who actually lead.
CrossFit Gym Equipment List: Everything You Need to Open a Box
Strength, conditioning and gymnastics under one roof means a long list. Start with the basics.
Ultimate Guide to Becoming a CrossFit Affiliate
The CrossFit name can boost revenue, but you have to meet the requirements first. Here's where to start.
What Makes PushPress’ Train a Leader in the Workout Tracking App Market
SugarWOD does group classes. TrueCoach does individual plans. Train does both on one platform.
How to Execute the Member Experience in Your CrossFit Gym
CrossFit's Affiliate Handbook spells out the experience members should get. Here's how to deliver it.
Here’s How to Make the Best Gym Culture as a CrossFit Affiliate
Culture is why people look up a CrossFit gym when they travel. Here's how to build it at your affiliate.
How PushPress Helped BC-Fit Survive During the Pandemic
Douglas and Sharon Branham opened BC-Fit in an old gas station in late 2020. People said they couldn't.
How To Get Personal Training Clients
Getting clients doesn't have to be complicated. Start by writing down what you value, then get specific.
5 Personal Training Tips Every Personal Trainer Should Know
Assessments, custom programs, shared goals. Five fundamentals every trainer on your team should know.
How PushPress Helped Dominion MMA Jump From 20 to Nearly 400 Members
"PushPress? That's for CrossFit gyms." Reynaldo Rodriguez grew his MMA gym from 20 to 395 members anyway.
How to Create the Best Personal Fitness Questionnaire to Ask New Members
A few smart questions up front tell you what members want and help you keep them longer. Template inside.
Fitness Challenge Ideas for Your Gym
Gamify the grind. Challenge ideas that keep members accountable and bring in leads on a small budget.
Five Ways PushPress’ Grow Helps the Gym Owner and the Client
Grow automates the follow-ups that eat your week, so all you have to do is show up and coach.
Introducing the “Self-Driving Gym” with PushPress CEO Dan Uyemura
PushPress CEO Dan Uyemura on the self-driving gym and where gym management is headed next.
Two PushPress Gyms Raise Tens of Thousands for Barbells for Boobs
Barbells for Boobs has raised $20M+ through workouts like Grace. Two PushPress gyms added a big chunk.
Seattle Gym Provides CrossFit to Unemployed and Low-Income Households
Chelsea Jung crunched her numbers and found room for sliding-scale memberships at Tiltshift CrossFit.
Increase Customer Retention in Your Fitness Business
The easiest retention play? Keep members happy. A quick text after class goes further than you think.
Personal Training Marketing: 6 Tips For How To Promote Your Personal Training Services
Rule one: use social media, and use it often. Five more tips from owners growing their PT business.
How To: Use AI Writing Assistants to Generate More Gym Leads
AI won't write your blog for you. It will help you crank out local SEO posts that bring in leads.
Which Gym Business Model Is Best for Your Fitness Business?
Rent or buy, which insurance, what concept. The model you pick shapes every decision that comes after.
The Best Way to Control a 24/7 Gym Access
Members expect to swipe a fob and train at any hour. Here's how to run 24/7 access without the worry.
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