The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Revealed – The Average Salary Of A Gym Owner
Before you compare yourself to the average, know what actually goes into a gym owner's paycheck.
Marketing Strategies to Fuel Your Business Growth in Gym and Fitness
Word-of-mouth can carry a gym until the market gets crowded. Strategies for when referrals aren't enough.
PushPress Announces Pressly™️. A.I. for Gyms
Its first algorithm, a Member Churn Model, looks at 159 data points across every member interaction.
PushPress introduces fitness industry to the future of gym ownership
Core, Grow and Train upgrades built to take your to-do list and make it "done for you."
How To Become a Personal Trainer in 4 Easy Steps: Everything You Need To Know For How To Become a Successful Personal Trainer
Love fitness and want to help people? Here's what the job actually involves and how to get certified.
Customer Retention: The Rule of 3s and How To Stand Out
Make it fast, close and often. A former affiliate owner's three rules for an experience members remember.
10 Ways to Be a Better Communicator as a Gym Owner
You can be the best trainer around, but if you can't share your vision, you're the bottleneck.
Why Your Gym Owner Is Probably Struggling
More members doesn't automatically mean more money. What running a gym really costs, and how to help.
What is the Monthly Cost of Running a Successful Gym?
Expenses get less scary once you have a ballpark. The monthly breakdown, plus ways to keep it lean.
Understanding the Financial Side of Owning A Gym
Passion opens the doors. Balance sheets and cash flow keep them open. Know the numbers before you leap.
How To Start a Gym Franchise in 8 Steps
A franchise hands you a proven model and built-in support. You still have to pick the right one.
How Skopos Athletics Created a 90 Day At-Home-Program and How You Can, Too
Closed for three months in 2020, Skopos Athletics built a 90-day at-home program. You can download it.
5 Ways Very Successful Gyms Create Unique Member Experiences
SoulCycle and Equinox keep members coming back for more. Five ways to borrow their playbook.
5 Things You Need To Know Before Buying A Gym Or Fitness Center
A running gym comes with equipment, members and metrics. Here's how to vet them before you buy.
The Financial Numbers You Should Know As A Gym Owner
If you don't know your numbers, you can't tell if you're even breaking even. Here are the ones to watch.
The Essential List of Gym Management Software Functions
Scheduling, staff, maintenance, events. The list keeps growing, so here's what your software must handle.
Do You Need Gym Management Software
Member info, billing, invoices, equipment. Here's what gym management software takes off your plate.
Evolutions of a Business Owner
A decade and a million lines of PushPress code later, I wrote my last one. Every owner has to evolve.
Gym Owners - 5 Important Steps You Must Take To Increase Your Profit
Great coaching alone won't make a gym profitable. Five business steps that actually move the number.
A Concise Guide To Opening A Gym
It takes money, long hours and a plan. The whole opening process, with tips to save time and cash.
Five Gym Revenue Streams You Must Have
A real revenue stream covers its costs and clears a 25% margin. Five your gym can't skip.
10 Great Ways To Attract New Fitness And Coaching Clients
Clients call you a miracle worker, but new ones aren't showing up? Ten fixes, from referrals to PR.
8 GREAT BENEFITS OF GYM MANAGEMENT SOFTWARE
Payments, member experience, safety, revenue. The right software carries that weight for you.
5 Types of Social Content You Should Be Creating For Your Gym
Not all social content is equal. PushPress's community manager breaks down five types every gym needs.
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