The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Build a Strong Gym Community to Improve Member Experience
Connected members hit their goals more often. How to welcome them, link them up and keep them engaged.
Motivate Gym Members with Fun Incentives and Challenges
Long-time members get bored. Rewards programs and challenges that cut cancellations and drive referrals.
Grow Your Gym: A 5-Step Sales Process
Ever rearranged your day for an intro that no-showed? A better sales process starts with better leads.
Increase Email Open Rates For Your Gym Newsletter
Your newsletter only works if people open it. Start with the welcome email and nail the first line.
Picking the Best Location for Your CrossFit Affiliate Gym
Floor-to-ceiling windows won't save a bad location. What to check before you sign for your affiliate.
Convert More Leads: Applying The Science of Human Relationships
Every member relationship starts in the initiating phase. Fumble it and the lead never converts.
Build the Optimal Class Schedule for Your CrossFit Affiliate Gym
Great coach, six classes a day, nobody showing up? Your schedule might be the problem.
Training Your Front Desk Staff as a CrossFit Affiliate
One bad first impression can cost you a member and their friends. Train the front desk to prevent it.
Finding the Best Staff for Your CrossFit Affiliate Gym: What to Look for
You don't need employees, you need a team. What to look for when hiring staff for your affiliate.
How to Run Team Meetings for Your CrossFit Affiliate Gym Staff
Getting paid to show up isn't paying attention. How to run staff meetings your coaches don't dread.
How to Develop Your Staff to Get Better Every Day
Members will pay more for great service. Daily staff development is how you deliver it.
Lease Terms You Need to Negotiate for Your CrossFit Affiliate Gym
A five-year lease is 1,826 days. Here's what to negotiate so they aren't miserable ones.
Want Gym Member Referrals? Create Raving Fans.
Apple and Tesla have raving fans. Your gym can too, by walking members through five relationship stages.
Perform Market Research Like This to Have a Successful CrossFit Affiliate Gym
You can't appeal to everyone, so stop trying. Pick a niche and build your affiliate's audience from it.
What Your Daily Travel Path Should Be as a CrossFit Affiliate
Borrowed from restaurants: walk your gym daily, outside in, so every member gets the same experience.
Building a CrossFit Affiliate Brand You Can Be Proud Of
If CrossFit left your name tomorrow, would your brand survive? How to make it CrossFit-proof.
Building a Community in Your CrossFit Affiliate the Right Way
In a city of a million, nothing else looks like your gym's community. That's your best marketing.
Ultimate Guide to Understanding Loans and Applications for Your CrossFit Affiliate Business
Long terms, high interest, everything on the line. The eight factors that decide which loan you get.
Guide to Buying Used Equipment for Your CrossFit Gym
You don't need four rows of matching treadmills. Why buying used usually beats renting new.
9 Steps to Successful Financial Planning for Your CrossFit Affiliate Gym
Assets, debt, collateral, reinvestment. A nine-step system so nothing slips through in your finances.
Your Guide to Pricing Structures for Your CrossFit Affiliate Gym
A friend loves the free class. Then they see your prices. Make sure what they see makes sense.
PushPress secures $11 million in Series A funding led by Altos Ventures
Altos Ventures led the round, with Mucker Capital joining. Here's what it means for gym owners.
Get Ready, PushPress Clients: $11 Million Series A Fundraise Means Bigger, Better, Faster
PushPress raised an $11 million Series A led by Altos Ventures. Here's what it means for your gym.
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