The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Creating Your Own Brand Under Your CrossFit Affiliate Gym
You have your own brand separate from CrossFit, but the question is, does anyone actually recognize your brand, and should they?
Staff Development Tips: Create the Best CrossFit Gym Staff
Hiring is one thing, but developing your staff into an amazing crew is another - this is what you need to know.
How to Improve Retention Rate for Your Gym
Your gym’s retention rate is important, and it’s different from what you think it is—this is how you measure and improve it.
Financial Planning for Your CrossFit Gym Future Success
Running a gym is exciting, but you have to plan to keep the lights on and make a profit, too - this is financial planning for your CrossFit gym.
Ultimate Guide to Acquiring and Re-Acquiring Customers for Your CrossFit Gym
Customer acquisition is one of the most expensive parts of any business in any niche; this list helps you do it effectively right from the start.
Tired of Low Quality Leads? PushPress-LASSO MRR Challenge Proved to be a Game Changer
The PushPress x LASSO MRR Challenge (monthly recurring revenue) helps businesses in the PushPress Community thrive and grow through social advertising.
Understanding Your Target Market as a CrossFit Gym Owner
Your target market is where your marketing efforts should be focused, but what if you don’t know your target market yet? Strap in - we’re about to tell you what it is.
Gillian da Silva: From a Burnt Out “Janitor” to a Flourishing Gym Owner
Gillian da Silva has launched multiple new programs at her gym Rise Fitness after putting on her "CEO hat" that has helped Rise grow to 100 members and counting.
Assessing Performance Metrics to Measure Your CrossFit Gym Success
Identifying and assessing the right metrics in your business is the key to growth; focusing on the wrong ones could be disastrous; here’s how.
6 Rent Ideas for Your Gym: Improve Your Revenue
Your gym can make you money especially when it’s not at capacity with members; there’s an untapped stream of revenue right here.
Should You Hire Independent Contractors for Your CrossFit Gym?
Independent contractors can be a workforce that pops up out of nowhere when you need them most, but are they worth the hassle? Let’s find out.
Building Your Class Schedule and How it Affects CrossFit Revenue
Creating a well-structured class schedule helps your CrossFit gym revenue spike; this is how impactful it is.
How PushPress and LASSO Helped VIBE Boxing Fitness More Than Double Revenue in Two Months
Since the start of the PushPress x LASSO MRR Challenge in January, IB Funmilayo has increased his membership base from 106 to 142 at VIBE Boxing Fitness.
How to Interview Employees for Your CrossFit Gym
Interviews separate the employable from the unemployable, but how do you know what to look for? This is what you have to do to find quality employees for your CrossFit gym.
How Colon Cancer Led PushPress Gym Owner Amy Pike to Realize the Importance of Doing What Makes Her Happy
Amy Pike's story involves going from being diagnosed with cancer to now being cancer-free, stronger in all her lifts, fitter and faster than ever before and opening her own gym to inspire others around her.
Ultimate Guide to Coaching and Leadership in Your CrossFit Gym
Leadership is more than just being an owner or manager: it’s what separate the mediocre from the excellent, and this is how you lead like a winner.
Ultimate Guide to Becoming a CrossFit Affiliate
CrossFit affiliate gyms can rake in the dough, but there are requirements you have to meet before you can even apply—we’ll help you get started.
What Makes PushPress’ Train a Leader in the Workout Tracking App Market
Whether you’re a personal trainer, group class coach, an online programmer or all of the above - Train by PushPress allows you to do it all in one place on a constantly evoling platform with innovative solutions.
How to Execute the Member Experience in Your CrossFit Gym
Your gym member experience is the glue that holds your business together, which is why it’s so important to get it right - this is how you do that.
Here’s How to Make the Best Gym Culture as a CrossFit Affiliate
Gym culture is important, and a cornerstone of being a CrossFit affiliate - this is what you need to know about it before you begin.
How PushPress Helped BC-Fit Survive During the Pandemic
Hear how Douglas Branham and his wife Sharon, who opened BC-Fit in Texas, kept fighting throughout 2020 and beyond to build a gym, community and business they're proud of with the help of PushPress.
How To Get Personal Training Clients
Learn the best ways to attract personal training clients and grow your business. From building a website and social media presence, to creating valuable content, we've got you covered.
5 Personal Training Tips Every Personal Trainer Should Know
Learn the most effective tips on building a successful personal training business. These are the top five things you absolutely must know to become an awesome trainer.
How PushPress Helped Dominion MMA Jump From 20 to Nearly 400 Members
Dominion MMA Jumps From 20 to Nearly 400 Members With the Help of PushPress.
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