The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
The Essential List of Gym Management Software Functions
Scheduling, staff, maintenance, events. The list keeps growing, so here's what your software must handle.
Do You Need Gym Management Software
Member info, billing, invoices, equipment. Here's what gym management software takes off your plate.
Evolutions of a Business Owner
A decade and a million lines of PushPress code later, I wrote my last one. Every owner has to evolve.
Gym Owners - 5 Important Steps You Must Take To Increase Your Profit
Great coaching alone won't make a gym profitable. Five business steps that actually move the number.
A Concise Guide To Opening A Gym
It takes money, long hours and a plan. The whole opening process, with tips to save time and cash.
Five Gym Revenue Streams You Must Have
A real revenue stream covers its costs and clears a 25% margin. Five your gym can't skip.
10 Great Ways To Attract New Fitness And Coaching Clients
Clients call you a miracle worker, but new ones aren't showing up? Ten fixes, from referrals to PR.
8 GREAT BENEFITS OF GYM MANAGEMENT SOFTWARE
Payments, member experience, safety, revenue. The right software carries that weight for you.
5 Types of Social Content You Should Be Creating For Your Gym
Not all social content is equal. PushPress's community manager breaks down five types every gym needs.
Is it Better to Buy or Lease Gym Equipment?
It comes down to ownership and cost. How to decide which one makes sense for your gym's finances.
How to build a trial program that leads to more conversions
Free trial, paid trial or no-sweat intro? How long, and how much? Answer those, then build the rest.
A Gym Worth Selling: How To Sell My Gym
You may never sell. Build like you will anyway, and you get a gym that can support everyone for decades.
How To Host A Blood Drive via Red Cross
Shadow CrossFit became a blood drive in under 72 hours and picked up brand-new clients doing it.
Opening a Gym? 5 Things to Consider Before You Invest
Most owners start out coaching in someone else's gym. Five things to sort out before going solo.
7 Things You Will Learn As A Gym Owner
Most of your assumptions about owning a gym are wrong. Here's what five years in will teach you.
7 Critical Marketing Mistakes Most Gym Owners Make
Gyms close almost as fast as they open. Poor retention is just one of seven mistakes behind it.
5 Factors To Consider When Buying Gym Equipment
Price isn't the only thing that matters. Five factors to weigh before you buy that next rack or rower.
Five Mistakes Investors Make When Buying A New Gym
Running a gym can turn into a nightmare fast. Avoid these five mistakes before you sign anything.
PushPress x Barbells for Boobs
A limited-edition tee for Breast Cancer Awareness Month, with 100% of proceeds to Barbells for Boobs.
Replay: Local SEO Hacks for Your Boutique Gym with HSN Nutrition
Almost no small gym owners do local SEO. That's exactly why small changes can move your ranking.
Interactive Training: How To Increase Your SEO and Google Ranking
Dan Uyemura and HSN's Nicole Aucoin on Google reviews, Google My Business and quick SEO wins for gyms.
15 Qualities of a Successful Gym Owner
Staff, finances, members, all on you. Fifteen traits the gym owners who thrive tend to share.
How To Create A Profitable Gym
A $50 member who stays and upgrades to $80 beats a new sign-up. Profit starts with retention.
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