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The Essential List of Gym Management Software Functions

Make your gym more profitable with the help of gym management software. This guide will show you the essential functions that will help you optimize your business.

James Plata
January 21, 2022
TLDR;
Make your gym more profitable with the help of gym management software. This guide will show you the essential functions that will help you optimize your business.

The Essential List of Gym Management Software Functions

There is a lot that goes into managing a gym. It is more than just throwing a bunch of equipment into a rented space and waiting for people to show up. The process is filled with parts that need constant control and management or the whole thing will fall apart.

Functions can include scheduling staff and member activities, to fixing and managing equipment maintenance and inspections, to creating and managing events. The list can go on and on. New things always creep up because gym management, like every business, is a moving entity and chances are that it will get overwhelming.

What if we told you that there was an easy way to streamline and automate most of these activities? That there is a solution to this deluge of activities? That solution is gym management software.

Photographer: Marvin Meyer | Source: Unsplash

What is Gym Management Software?

Gym management software essentially helps you with your administrative duties. This is a tool that has a direct impact on your business, allowing you to scale and grow your business while reducing the administrative duties you have to deal with.

It provides an easy way to increase organization and efficiency while you focus on the important things.  In general, it makes you a better manager.

It helps with assigning tasks to staff and managing their schedules. It helps you track your subscriptions and your subscribers’ schedules.

Simply put, a good gym management software is capable of storing subscribers’ information in a database. It is also capable of managing financial records, automating billing, scheduling classes, and events and reserving gym facilities. With gym management software you can keep track of payments and finances and even schedule and send emails. Your job would become easier if you were to invest in one of these.

When choosing a good gym management software, there are things to consider. A good management system should be easily accessed by both the staff and subscribers. It should be able to organize and streamline their activities. It should be easy to use and navigate and yet still perform a wide range of actions.

In this article, we are taking a look at the essential functionalities of good gym management software. With this list, you will know what to look for as you go out to find this assistant that will help you keep your gym running.

Photographer: Element5 Digital | Source: Unsplash

Essential Gym Management Software Functions

Member Management

This is probably the most important function of this software system. This is because the lifeblood of any business is customer acquisition and retention. Your gym management software should be able to help you achieve this aim. They should help you market your business to your target audience while retaining your clients. It should have features that will make the customer journey of your new and existing subscribers easy to navigate and enjoyable. This should include a dashboard that is easy to navigate and is user-friendly.

Member Retention

Good gym management software should provide powerful tools for interaction with subscribers. By automating this process, you create an avenue for constant customer interaction and you make the customer experience a lot more enjoyable.

Your software system should be outfitted with email automation, an option for push notifications. It should be able to track subscribers that are at risk of leaving and give you a chance at intervention. It should constantly put you in front of your subscribers, whether they are in you gym or not. The overall effect should be to reduce member churn as much as possible. If your management system does not help you achieve this then you might be needing a switch.

Manage Gym Schedules, Bookings and and Billings

As the amount of staff and subscribers to your gym increases there is a constant need to keep a tab on the schedules of both staff and subscribers. A good management system should keep the subscribers constantly reminded of their classes and special events. It should have a calendar system that keeps both staff and subscribers duly informed of activities going on in the gym.

A good software system should also be able to automate bookings and billings. It should be able to manage subscribers reservation and their billings. It should be able to create digital billing system that is constantly online and easy to process.

E-mail Marketing

Customer interaction and engagements are very important aspects of marketing. Their effects on customer retention should not be underestimated. A good gym management system should allow you to constantly communicate with your subscribers . It should create an avenue for you to remind your customers that they are at the top of your priority list.

Create segmentations of your audience and create email campaigns that are tailored to each segment. You can start newsletters and even reward particularly active subscribers. All this will boost customer engagement and invariably member retention.

Aids Insightful and Data-driven Decision Making

As a business owner, you always need to make decisions. Decisions that could potentially affect your business. To make these decisions, you need a deep understanding of the financial and administrative workings of the business. A good management system should be able to tell you where your money is coming from and where it going.  It should provide financial reports that are concise and clear. These reports should clearly point out important informations like recurrent source of income e.t.c.

This information should be collected in the form of easy to process data so that you will be able to make justifiable business decisions.

Reduce Cost and Maximize profit

I mean, shouldn’t this much be obvious. When you have a system that allows you to reduce staff time, improve customer experience and help you make effective decisions, by implication you also save a lot of time and money.

With this extra time, you and your staff can do other things that will effectively grow your business. You can explore other avenues of income generation and expand your business in a much shorter time.

The most important function to consider while looking for gym management software is it’s alignment with your business goals. Think carefully about this because it is a great investment and if done poorly might leave your finances in a sorry state.

James Plata

James Plata is the Marketing Director at PushPress, a fitness-nut and hoarder of all gadgets. He brings 10+ years of experience in startup tech and fitness to help gym owners rebel against useless and overpriced software.

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