The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
FWIW, Your Gym Needs Text Marketing RN
Text marketing is an incredibly powerful option for your gym. Here are some tips to create messaging that's personalized and relevant.
“You Have Breast Cancer” - Shelly Head’s Story (Part I)
In this PushPress Client Spotlight, meet Shelly Head, owner of Grapevine CrossFit. After a 2021 breast cancer diagnosis, her CrossFit community stepped up to help.
Chris McConachie Reflects on Nine-Year Journey as a PushPress Founder
Listen to customers. Give them the right software. Help them grow. Chris McConachie discusses evolution of PushPress since 2013!
Keep ‘Em Coming: 3 Ways to Increase Gym Member Retention
Member retention is a key part of your gym's growth. Here are three ways to build an incredible, and long-term, member experience.
Do It For The Gram: Use Instagram Effectively For Your Gym
Use Instagram effectively as a powerful tool for your gym’s marketing strategy. Here are some tips to get creative and grow your audience!
PushPress Gym Jobs: Helping Fitness Professionals Find Careers
Gym Jobs by PushPress was released in April and is a free, niche job board for all fitness professionals looking to hire.
Ian Hutchinson’s Success Soars With PushPress x LASSO MRR Challenge
Australian gym owner Ian Hutchinson shares how he is achieving success after participating in the PushPress x LASSO MRR Challenge.
Squad Goals: Build a Stronger Gym Community
A strong community is the foundation of a successful fitness business. Here are five creative ways to build a welcoming, loyal gym community.
Using Color To Boss Up Your Gym Brand
Help people identify your gym brand with a certain emotion. Choose colors that align with your mission and vision to build brandy loyalty!
Award Winner Carl Neidholdt Talks Business Success With PushPress
PushPress was a game-changer for Two-Brain Business award winner Carl Neidholdt. Here's his story and how he's changing member lives daily!
Fitspo Unlocked: Create A Gym Challenge To Motivate Your Members
Create an epic experience for your members with a fun and motivating gym challenge. Here are some ideas to engage and reward them!
Read All About It: Your Gym Newsletter Doesn’t Have To Suck
Enhance your member experience by creating a fun, relevant gym newsletter. Here are some tips for consistent content that your members will want to read.
Vibe Check: How To Build A Successful Gym In 2023
In a competitive fitness industry, start with the basics, then build a community and start marketing. Here are some tips to build a successful gym business.
Rachel Wilson Improves Member Experience With PushPress Train
Rachel Wilson of Terrain Fitness explains how she uses the PushPress Train app to add value for clients and revenue for her business.
Raise Revenue and Retention by Rockin’ Retail Sales
A strong retail sales program can be extremely impactful for a fitness business. Having great merchandise can also increase your revenue and retention.
Provide Membership Value To Improve Sales and Retention
Show members and leads your membership value by taking the focus off price. Instead, highlight differentiators like community, coaching and programming.
Increase Memberships With A Strong Referral Program
Design a powerful referral program to incentivize your members. Create fun rewards for people to spread the word and watch your revenue increase.
Improve Member Experience Through Accountability
Accountability is a significant part of the member experience. Motivate clients with challenges, social media, buddy systems and more.
Long-Term Clients: Member Retention Tips From The Pros
Increase member retention rates by focusing on an epic member experience. Welcome them, set goals and focus on consistency to keep members coming back for years.
Protect Your Fitness Community: Create Gym Rules
Create a list of gym rules to set expectations, manage drama and provide an excellent member experience in your fitness community.
Improve Member Retention: Applying the Science of Human Relationships
Use the science of human relationships to connect gym members and coaches, increasing member retention rates and improving member experience.
Build a Strong Gym Community to Improve Member Experience
Build a strong gym community by welcoming and connecting members, encouraging support and motivation, and designing fun ways to keep them engaged.
Motivate Gym Members with Fun Incentives and Challenges
Use creative incentives and fun challenges to motivate gym members, creating a unique and profitable membership experience.
Grow Your Gym: A 5-Step Sales Process
Grow your gym by getting quality leads through your door, developing a relationship and making personalized recommendations.
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