The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
6 Business Practices for Long-Term Success
Building, equipment, tomorrow's workout: check. A plan to still be open in two years? Six habits.
5 Free Marketing Tactics for New, Cash-Strapped Gyms
Scrimped, saved, took out a loan for the iron. Five free ways to get clients in the door anyway.
Long and Short-term Membership Goals for a New Gym
Everyone chases 100 members in year one. That number can mislead you. Set goals that fit your gym.
When to Spend (and When to Save) as a New Gym Owner
A yoke, a fleet of bikes, a 9am class, a raise. Everyone wants you to spend. Here's how to pick.
First-Time Gym Owner? Read This.
Dan Uyemura and Chris McConachie on the mistakes they made, so your first year hurts a little less.
7 Financial Best Practices for First Year Gym Owners
You don't need ten new Concept2 ergs on day one. Seven ways to run a tight financial ship in year one.
4 Things Your Gym Needs for Digital Marketing Success
Digital marketing is like training: never done. Lock in these four foundations before chasing tactics.
5 Steps to Success for New Gym Owners
Half of small businesses don't reach year five. Nikole Gessler and Alex Tubbs on how to beat the odds.
Convert More Leads Using Better Website Photos
People scan before they read. Your photos make the first impression before a single word does.
Gym Social Media Marketing Playbook: Posts, Cadence, and What Actually Works
You're not trying to go viral. You're trying to be the gym your zip code follows and DMs in January.
Gym Equipment & Floorplan: A Practical Guide
Overbuy and you run out of cash. Underbuy and members walk on day one. Here's the math for the middle.
How to Pick the Perfect Gym Location
Fall for the demographics and drive time, not the exposed brick. Ten criteria, and when to walk away.
The 9 Word Email For Boutique Gyms
Your stale leads might be hidden diamonds. Nine words is all it takes to find out which ones.
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