The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
“It was Pandemonium”: A Lesson from a Gym Grand Opening Nightmare
Planning a gym grand opening is an exciting adventure, but what happens when it doesn't go as planned? Here's one gym owner's tale of managing the chaos!
How to Create the Ultimate Member Experience in Your Gym
Creating the ultimate member experience in your gym is all about mapping the customer journey. Here are some ideas to wow them each step of the way!
“I Tried to Please Everyone”: A Lesson about Receiving Member Feedback
Listening to gym member feedback can be a slippery slope. Here's one gym owner's story of how the decision to avoid it made his business more successful.
Increase Gym Revenue with Product Sales in the PushPress Staff App
The all-new Product Sales feature in the PushPress Staff App is a game-changer! Here's how it can help you increase revenue and retention in your gym.
“We Had No Idea”: A Lesson from Turning a Hobby into Opening a Gym
Opening a gym is an adventure! It should be fun but not taken lightly. Here's one gym owner's tale of how he turned a hobby into a legit business.
“Don’t Be the Discount Gym”: A Lesson about Gym Membership Pricing
Setting your gym membership pricing can be tricky. Here's one owner's story of how it didn't go as planned, and the lessons learned that can help you!
Switching from Zen Planner to PushPress: “Easier Than I Thought”
Gym owner Leslie Corn switched from Zen Planner to PushPress gym management software, and couldn't be happier. Check out these five reasons why!
How to Start a Senior Fitness Program to Increase Gym Revenue
Launching a senior fitness program in your gym is beneficial for both the demographic and your revenue! Here are five tips to get started today!
How to Increase Average Client Value with Hybrid Gym Memberships
Hybrid gym memberships are an effective option to increase gym revenue and retention. Here's how PushPress is helping you offer hybrids in your gym!
Five Steps to Make The CrossFit Open Unforgettable at Your Gym
Ready to make this your gym's best CrossFit Open yet? Here are five tips from six-time CrossFit Games athlete and Deka Comp owner Michele Letendre!
Elevate Members’ CrossFit Open Experience with PushPress Train
The CrossFit Open is the perfect time to help improve members’ results through setting and tracking goals. Here are five ways PushPress Train can help!
Big News: The Brand X® Method is Now on PushPress Train
The Brand X® Method is now on PushPress Train! Drive revenue and build the next generation of strength with a youth fitness program in your gym.
How PushPress Helps You Run the Ultimate CrossFit Open at Your Gym
Saving time and reducing stress are more important than ever during the three weeks of The CrossFit Open. Here are five ways PushPress solutions can help!
Five Tips to Generate New Leads with The CrossFit Open
The CrossFit Open is a great opportunity to generate new leads for your affiliate! Here are five ideas to implement in your gym during this year's Open.
Ultimate Gym Owner Checklist: Generate Leads & Increase Gym Revenue
Ready to generate more leads and increase gym revenue? Check out these 12 proven tactics and start implementing them in your fitness business today!
Running an Intramural CrossFit Open: How to Make it Fun
Running an intramural CrossFit Open at your gym should be low-stress and fun! Here are six ideas to have some fun with this year's Open.
Running an Intramural CrossFit Open: How to Make it Profitable
Running an intramural CrossFit Open at your gym should be fun and profitable! Here are three ideas to generate revenue for this year's Open.
Finding Gym Space Part VII: When Owning a Gym is Better than Renting
Purchasing real estate can sometimes be a beneficial option in owning a gym. Here's how one fitness business owner made the right moves with her gym space!
Gym Owners’ Quiz: How Many of These Top Ten Skills Do You Have?
There's a specific set of skills, aside from coaching, that can help gym owners grow their fitness business. How many of these ten skills do you possess?
Finding Gym Space Part VI: Successfully Investing in Gym Real Estate
Investing in gym real estate can be highly lucrative! Here's how one owner spent 15 years in the industry and then sold his gym for a substantial profit.
Finding Gym Space Part V: The Dos and Don’ts of Building a Gym
Building a gym can be a great option for some fitness business owners. Here's a list of dos and don'ts to help you navigate the process!
Finding Gym Space Part IV: A Tale of Retail Space and Triple Net Leases
Some lessons are learned the hard way when finding gym space. Here's why one gym owner cautions against retail space and triple-net leases.
Thinking About Gym Rebranding? Here’s What You Need to Know.
There are several good reasons to consider gym rebranding. When you're ready to move forward, here are seven steps to create a powerful and effective brand!
Follow along and build a better gym with us
Get actionable strategies and ideas to help you grow your gym and manage it successfully, in your inbox every week!