How VIBE Boxing Fitness went from $5,000 to $12,000 a month

Ibrahim Funmilayo had worked through a stack of client management software before a gym owner friend put him in touch with PushPress. As he tells it, "Since then everything was history".

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He owns VIBE Boxing Fitness in Iowa City. Between January and April 2022, running the PushPress x LASSO MRR Challenge, monthly revenue went from $5,000 to $12,000 and the membership base went from 106 to 142.

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The part he cares about most is not the count. It is that the gym stopped discounting.

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The Problem

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Software that made a chaotic job worse

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Funmilayo had tried all kinds of client management platforms before PushPress. Members need to book a class or buy personal training without thinking about it, and when that is clumsy the owner absorbs the difference.

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A free class that brought volume, not members

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When he joined the MRR Challenge in January, Funmilayo opened with a free class. It pulled 110 leads in the first month. Only 20 percent of them showed up, and out of the original 110 leads he converted five members.

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The offer was attracting the wrong people

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Worried about the conversion rate, Funmilayo took the numbers to Sherman Merricks and Blake Ruff at LASSO. Their read was that the free class was the mistake, which was not something he had really done in the past anyway.

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The Solution

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Run the gym on software members actually use

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Booking, scheduling and payments moved onto PushPress Core, and the member app carried the day to day.

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"The app is user friendly for members to navigate and book classes, or even buy personal training online."

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Funmilayo is direct about the difference.

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"From my past experiences with platforms we have used, PushPress is just easier and makes the life of a gym owner less chaotic."

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Get people on the phone right away

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He credits his early growth to speed of contact, and to PushPress Grow, the CRM and lead gen add-on, which captured far more leads than he had been catching before.

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Replace the free class with a paid 90 day challenge

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Funmilayo cut the free class and built a 90 day challenge with three options: a regular recurring group class option and two premium tiers. Contender adds six half hour personal training sessions, a body composition analysis on their InBody scanner, and day to day and weekly follow ups to keep people accountable. Championship includes all of that plus a nutrition program designed by their certified holistic nutritionist, at $470 a month for three months.

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Let the LASSO leads land in Grow on their own

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LASSO integrates with PushPress Grow, so every new lead populates automatically instead of being retyped, which saved Funmilayo a lot of time on top of the marketing itself.

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Result

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Monthly revenue went from $5,000 to $12,000

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January generated $5,000. March and April each came in at $12,000, helped along by the personal training he sold off the leads LASSO sent through.

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Membership grew from 106 to 142

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That is 36 new members since the challenge started in January, and Funmilayo points out they are paying premium rates rather than discounted ones.

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The leads got better, not just louder

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The people reaching out started arriving with specific goals.

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"We're getting the quality leads that we need. So it's worth the price for LASSO to do the marketing for us."

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Conclusion

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VIBE Boxing Fitness stopped competing on price and repositioned as a premium gym, with the software underneath doing the catching, the booking and the follow up. Funmilayo's summary of what PushPress does for the business: "it's the fuel that keeps the engine rolling".

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"It has given us a way to feel like we never need to discount anything. We're never going to be that discounted gym and now we're a premium gym, and that's why we're not stopping LASSO."

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Ready to stop discounting to fill your classes? Book a demo and see what PushPress Core and Grow can do for your gym.