The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Tag: Personal Training
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What Is Small Group Personal Training? A Guide for Gym Owners Considering the Model
One coach, 2 to 8 clients, priced between group class and 1-on-1. More revenue, less coach burnout.
Gym Onboarding Series, Part 2: Why Onboard with PT-First
Onboarding gets gym owners heated. What PT-first is, why gyms choose it, and where it falls short.
Why You Should Consider Offering Hybrid Gym Memberships this Fall
Two classes and a PT session a week, one recurring price. Fall's fresh-start energy makes it worth a try.
Creating Intrapreneurs: How to Drive Personal Training Revenue
Most 10-year coaches own a gym. Emily Beers on using personal training to keep great coaches around.
How to Maximize Gym Member Check-Ins This Fall (and Keep Them Through December)
Most gyms plan for the September surge. The ones that finish strong also plan for the Halloween slide.
Five Tips to Maximize Your Gym Marketing Strategy this Fall Season
New Year isn't the only rush. LASSO's Blake Ruff on fall offers that bring new leads through the door.
Gym Owner Debate: Start With Personal Training Or Direct-To-Class?
The first 90 days make or break a member. Personal training, straight to class, or a group onramp?
Increase Gym Revenue: The Art Of Selling Nutrition & Personal Training
Raising revenue per member can beat selling more memberships. Gym owner Rudy Trevino's five sales tips.
Earning By Learning: The Benefits Of Continued Education For Coaches
One coach takes the seminar. Your members, your other coaches and your retention all get the payoff.
WTF Is Upselling: Stuart Brauer Shares Three High-Ticket Gym Services
January brings new faces and veterans with big goals. Stuart Brauer's three high-ticket offers for both.
MMA School and Fitness Gym: Can You Run Both at the Same Time?
Treadmills in one room, sparring in the other. It can work, but only if you set it up carefully.
Opening a CrossFit Gym: Cost Breakdown
Equipment, marketing and finding your market. What it costs to open, and when to expect a return.
How to Define Your Mission Statement for Your CrossFit Affiliate Gym
You're the one steering the ship. Use CrossFit's core values to build a community, not just another gym.
Staff Development Tips: Create the Best CrossFit Gym Staff
You're leading, not bossing. How to grow your coaches' skills while keeping them happy enough to stay.
Building Your Class Schedule and How it Affects CrossFit Revenue
Your schedule doesn't need to fit everyone. It needs to show members exactly when you deliver value.
Ultimate Guide to Coaching and Leadership in Your CrossFit Gym
Bossing people around kills culture. Here's a framework for developing coaches who actually lead.
What Makes PushPress’ Train a Leader in the Workout Tracking App Market
SugarWOD does group classes. TrueCoach does individual plans. Train does both on one platform.
How To Get Personal Training Clients
Getting clients doesn't have to be complicated. Start by writing down what you value, then get specific.
5 Personal Training Tips Every Personal Trainer Should Know
Assessments, custom programs, shared goals. Five fundamentals every trainer on your team should know.
Fitness Challenge Ideas for Your Gym
Gamify the grind. Challenge ideas that keep members accountable and bring in leads on a small budget.
Increase Customer Retention in Your Fitness Business
The easiest retention play? Keep members happy. A quick text after class goes further than you think.
Personal Training Marketing: 6 Tips For How To Promote Your Personal Training Services
Rule one: use social media, and use it often. Five more tips from owners growing their PT business.
Which Gym Business Model Is Best for Your Fitness Business?
Rent or buy, which insurance, what concept. The model you pick shapes every decision that comes after.
How To Become a Personal Trainer in 4 Easy Steps: Everything You Need To Know For How To Become a Successful Personal Trainer
Love fitness and want to help people? Here's what the job actually involves and how to get certified.
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