Leverage your local community and Chamber of Commerce to maximize the success of your gym's grand opening
You've always dreamed of starting a fitness studio. After a lot of hard work, now it's time to open the gym. How exciting!Now what?Your first order of business (assuming staffing, buildout, and fitness equipment are all delivered and installed) is to make your business known and get people in the door.So you decide to host a gym grand opening event.The goal of your gym grand opening is mainly for the attention and “social splash” in your community. Done effectively, this will get the local media, newspaper, other businesses, and potential new client eyes on your business and services. Another reason to host a gym grand opening is to connect with your staff and any of your early supporters. This marks a milestone for you and them!
Before you start purchasing decorations and securing raffle prizes, you need to visit your local Chamber of Commerce and register as a member. This might not be obvious, but becoming a member of your Chamber of Commerce can give you a big leg-up in your grand opening, and comes with some benefits.
Once you've enlisted the help of the Chamber of Commerce, its time to host your event!
On the day of your grand opening, many members of your City Council will attend. The Chamber leadership will attend, as will plenty of other business owners. They typically bring a photographer to capture your official ribbon cutting ceremony. It’s a great idea to invite the local paper to do a story and have a friend or staff member available to take pictures or video for content creation later. Make sure to have things ready on your end:
Once the “official” ceremony is over, invite everyone inside to the gym. This is where they get to really experience your business for the first time. Some ideas for what to do:
Enjoy the moment of your gym's grand opening. You deserve it!
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