The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
How a Virginia Gym Used PushPress to Completely Refine Operations
Members used to complain about Aiga Performance's app nonstop. Switching to PushPress changed that.
The PushPress AMPED Model Part 5: DELIGHT Your Customers
The last step of the AMPED model: PushStart courses on turning paying members into delighted ones.
Why Automating is the Key to Growing Your Gym Social Media
Social media on your hate-it list? Five ways to automate it so it builds revenue without eating your day.
Refine Your Messaging: Five Things to Avoid in Lead Nurture Convos
If your messages scare off leads, your ad spend is wasted. LASSO's owners on what to stop doing.
How PushPress Helped a New York Gym Pre-Sell, Launch and Grow
Bodied Fitness Club sold 26 six-month memberships and 64 trials before the doors even opened.
The PushPress AMPED Model Part 3: PLUG-IN Your Fitness Business
Part 3 of AMPED is all systems: PushStart courses and tips to make your gym's processes run better.
Drumroll Please: The PushPress Grow Content Library Has Arrived
GROWvember's big reveal: a new Content Library inside Grow to save you time nurturing leads and members.
The PushPress AMPED Model Part 2: MONETIZE Your Fitness Business
Part 2 of AMPED: PushStart courses and tips on earning more from the gym you already have.
The PushPress AMPED Model Part 1: ATTRACT New Gym Members
Step one of AMPED: three PushStart courses with fresh ways to get potential members in the door.
How PushPress Free Helped GRIT Grow to 150 Members in Nine Months
"We suck at social media." So GRIT ran free outdoor workouts instead, then grew to 150 members.
The PushPress Staff App: Why Your Gym Needs this Powerful Tool
Just over half of our 3,000+ gyms use the Staff App. Here's what everyone else is missing out on.
Four Simple Steps to Write an Effective Gym Mission Statement
A mission statement isn't a business description. It tells your team and members why you exist.
Protecting Your Gym: The Three Critical Parts to a Rock-Solid Gym Waiver
Got your waiver from a template or another gym? Gym lawyer Matthew Becker says don't count on it.
Spiking Spooky Sales: Best Practices for Holiday Gym Apparel Orders
Nobody wants the ghost doing legless rope climbs on November 1. Order holiday apparel without leftovers.
Owning a Gym: The Three Legal Documents Every Gym Needs
Gym owner and lawyer Matthew Becker on the three documents that save you when the unexpected happens.
How to Grow Your Gym with the Help of Social Media Influencers
Influencers don't need massive followings to work. Real people carry a kind of trust Facebook ads can't.
Opening a Gym: The Four Legal Steps That Shouldn’t Be Overlooked
DIY works for a lot of gym setup. Gym lawyer Matthew Becker on why the legal side isn't one of them.
It’s Finally Here: The PushPress Merged Members App
Members App and Train are now one app: reservations, check-ins, workout logs, and the social feed.
Why a SWOT Analysis is Important for Every Stage of Owning a Gym
If you can't name what's broken, you can't fix it. A SWOT gives you that list at any stage of ownership.
The Legal Checklist to Open a Gym (Entity, Insurance, Waivers, Permits)
$2,000 to $4,000 in legal work protects a six-figure investment. Permits are the usual timeline killer.
Five Steps to Create an Unforgettable Member Experience for Your Gym
Word of mouth beats any ad budget. Design each step of the member journey and the referrals follow.
Gym Owners’ Guide to Creating a Successful Gym Marketing Funnel
Growth comes from leads and retention. A good funnel handles both, even if you're new to marketing.
Five Steps to Launch a Successful Youth Fitness Program at Your Gym
The CrossFit Kids founders helped 100+ kids break lifting records. Their playbook for launching yours.
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