The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
From Guest To Gym Fam: Understanding Member Retention Life Cycle
Turning a stranger into a loyal member is a puzzle. Know where each piece fits and it gets a lot easier.
‘Help First’ Drives Gym Revenue: Are You Selling Or Helping?
The most successful gyms we see help first and sell second. Seven ways to put that into practice.
Beyond Apparel: Six Merchandise Ideas To Increase Gym Revenue
If classes and apparel are your whole revenue pyramid, it's time to add levels. Six merch ideas to try.
Five MORE Ways To Increase Gym Revenue By Renting Your Space
Space that sits empty all day can earn its keep. Five more ideas, like renting an office to a dietitian.
WTF Is Upselling: Stuart Brauer Shares Three High-Ticket Gym Services
January brings new faces and veterans with big goals. Stuart Brauer's three high-ticket offers for both.
Boost Results And Gym Revenue With Nutrition and Mindset Coaching
90% of prospects want to change their body composition. Nutrition and mindset coaching gets them there.
Beyond Group Classes: Drive Revenue With Gym Programming Options
Individual plans get results faster than group classes. Five add-ons that boost revenue and retention.
How To Make Money And Have Fun Hosting A Gym Competition
100 athletes at $100 sounds like $10k. After six months and 100+ hours, one comp netted $1,200.
Seven Local Businesses To Form A Gym Partnership With
Old school networking still works. Seven local partners that add member perks, retention and revenue.
Five Ways To Generate Revenue By Renting Gym Space
Your gym probably sits empty for a big chunk of the week. Five ways to turn those hours into revenue.
Increase Revenue Per Member With These Five High-Ticket Gym Services
Average client value under $200? You're probably leaving money on the table. Five services to fix it.
Five Steps To Selling Gym Merchandise That Generates Revenue
Merch that never sells, or sells so well it eats your workday. Here's how to avoid both.
Three Steps To Launch A Successful Nutrition Coaching Program
Clients who pair nutrition with fitness spend 2.5x more, per a PushPress survey. Three steps to launch.
By The Numbers: Understanding And Tracking Important Gym Metrics
Seven numbers tell you how your gym is really doing, starting with monthly recurring revenue.
The Secret To Selling Gym Memberships (And Enjoying It Too)
You don't have to be a salesperson. You get to be one. Six steps to make selling feel a lot less slimy.
Gym Partnership: The Good, The Bad And The Ugly
A partner splits the startup costs and the workload. But when it goes wrong, it can go very wrong.
Before You Sign: Ten Things To Do When Negotiating A Gym Lease
Many owners say they'd hire a lawyer if they did it again. Gross vs. triple net is just the start.
How To Choose The Best Gym Corporate Structure
LLC, S-Corp or C-Corp? Most owners don't have a tax background. Here's the plain-English breakdown.
PushPress 2022 Recap & 2023 Vision
Our CEO's year-end recap, minus the rosy spin: 2022's wins, missteps and a return to basics for 2023.
How PushPress Grow Enhances a New Member’s Experience
New members spend their first 90 days deciding whether to stay. Grow keeps them welcomed while you coach.
The Gym Metrics That Actually Matter
Most owners can quote last week's check-ins but not their churn rate. Five numbers, 30 minutes a week.
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