The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Breast Cancer Recovery - Shelly Head’s Story (Part 2)
After her double mastectomy, Shelly Head got little rehab guidance. So she went looking for answers.
Three Features That Set PushPress Apart From Other Software
Chris McConachie on why most class waitlists are flawed, plus two more features that set PushPress apart.
Improving Member Experience with PushPress Employee & Gym Owner Kurt Miller
Kurt Miller noticed it right away: nobody at PushPress sounded like a help desk reading from a script.
FWIW, Your Gym Needs Text Marketing RN
Texts land where members actually look. 96% of marketers using SMS say it helped them drive revenue.
“You Have Breast Cancer” - Shelly Head’s Story (Part I)
A nurse, Shelly Head read her own pathology report before her doctor called. Then her gym showed up.
Chris McConachie Reflects on Nine-Year Journey as a PushPress Founder
It started with LAX CrossFit and "we can do the software thing, too." Then came an AI named Pressly.
Keep ‘Em Coming: 3 Ways to Increase Gym Member Retention
Members move and lose jobs, and you can't fix that. Here are three things you can control instead.
Do It For The Gram: Use Instagram Effectively For Your Gym
Photos, Stories, Reels. Instagram gives gyms more ways than ever to land members and keep them engaged.
PushPress Gym Jobs: Helping Fitness Professionals Find Careers
Jeremy Augusta used to charge gyms $85 to $135 per post. With PushPress, the coach job board is free.
Ian Hutchinson’s Success Soars With PushPress x LASSO MRR Challenge
Ian Hutchinson vetted software for six months before opening CrossFit Union. Then came the MRR Challenge.
How to Build a Gym Community: 5 Ways That Work
One coach ignores you. Another greets you by name. That gap decides who stays for years and who leaves.
Using Color To Boss Up Your Gym Brand
A gym called ROCK SOLID FITNESS in yellow cursive? Something feels off. That's color theory at work.
Award Winner Carl Neidholdt Talks Business Success With PushPress
Carl Neidholdt opened CrossFit Cerberus with no business background. Now it has 250 members, 10 coaches.
Fitspo Unlocked: Create A Gym Challenge To Motivate Your Members
A good challenge breaks up the routine, builds community and creates success stories. Here's the recipe.
Your Gym Newsletter Doesn't Have To Suck: Three Formats That Never Run Dry
Most newsletters die by issue three. Rotate a member story, a stat sheet and a core value, and you won't.
Vibe Check: How To Build A Successful Gym In 2023
Basics first, community second, marketing third. A tough market rewards owners who plan every piece.
Rachel Wilson Improves Member Experience With PushPress Train
"It's like a one-stop shop for everything." How Terrain Fitness uses Train to add value and revenue.
Raise Revenue and Retention by Rockin’ Retail Sales
Pre-orders mean no leftover inventory. Retail ideas that build your brand and help keep members.
Provide Membership Value To Improve Sales and Retention
When every gym claims it's the best, leads compare price. Show them community, coaching and programming.
Increase Memberships With A Strong Referral Program
Word of mouth is your cheapest marketing. Why 'Bring-a-friend Saturday' beats a 'new referral program.'
Improve Member Experience Through Accountability
When members know you're paying attention, they show up. Challenges and buddy systems make it stick.
Long-Term Clients: Member Retention Tips From The Pros
Keeping a member costs less than finding a new one. Seven tips from Membership Geeks and HubSpot.
Protect Your Fitness Community: Create Gym Rules
Rachel Bowles wrote her gym rules before opening, built on what athletes loved and loathed about gyms.
Improve Member Retention: Applying the Science of Human Relationships
A great program with weak relationships is doomed long term. Build relationship systems into your gym.
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