The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Top Five Personal Trainer Pain Points And How To Solve Them
Finding clients is just the first hurdle. The five biggest headaches trainers face, and how to fix them.
How To Make Money With Fitness
Fitness clubs pull in over $100 billion a year. Ways to earn your share without losing your passion.
Top 7 Gym Owner Challenges (And How To Solve Them)
Funding is only the first hurdle. The seven biggest challenges gym owners face and how to solve each.
6 Ways To Create A Great Digital Fitness Experience
Members train from home now, and your gym can reach people anywhere. Six ways to make digital worth it.
Top 7 Fitness Certifications You Should Know
No law requires a cert, but clients expect one. Seven worth knowing, whether you're earning or hiring.
The Ultimate Fitness Assessment Guide
No two members start at the same level. An assessment gives you a baseline and a motivation driver.
Black Friday Sales System For Success
A Black Friday system built on limited packages, pre-orders and automation. Start planning weeks out.
5 Key Elements to Opening a Successful Fitness Business
Five elements to get right before you open a fitness business, starting with picking your niche.
How to Start an MMA Gym
Equipment, training space, and members: what it takes to open an MMA gym or add MMA to your current one.
A Guide on How to Become a Group Fitness Instructor
Yoga, Zumba, spin, HIIT: what it takes to lead group classes and start teaching at gyms and studios.
4 Killer Fitness Challenge Ideas to Supercharge Engagement & Retention
Four challenge formats, online or in-house, that keep members motivated, create buzz and lift retention.
5 Fitness Trends for the Year 2021 and Beyond
Fads fade, trends stick. Five fitness trends from the pandemic era that are built to last.
4 Simple Strategies to Promote and Grow Your Fitness Bootcamp
Bootcamps have outlasted decades of fads. Four ways to stand out as more of them pop up near you.
Everything You Need to Know About Fitness Marketing For Online Classes
A great online class is only half the battle. The other half is getting people to find it.
Best Gym Name Ideas Stand Out In a Crowded Market
Your name is your brand identity before anyone walks in the door. How to pick one that stands out.
Four Best Fitness Ads to Inspire Your Gym’s Next Campaign
Four fitness ads worth borrowing ideas from, plus the three basics every gym campaign needs first.
Limited Memberships: Better Than Unlimited For Most Gyms
The pandemic proved members come for the group energy, not the unlimited pass. How to sell limited plans.
Workout Tracking: An Overlooked Key To Successful CrossFit Gyms
When performance is measured and reported back, it improves faster. Member benchmarks are a growth tool.
PushPress Launches Train to Deliver The Most Advanced Workout Tracking Platform For Gyms
We acquired Ignite to build Train: online programming and workout tracking without juggling systems.
Are women comfortable joining your gym?
How to make your gym one women choose, and how to bring new moms back after the baby arrives.
Tracking Your Gym’s Financial Performance
Your financials are the clearest scoreboard you've got, if you track them right. A blunt guide to how.
The Pros and Cons of 24-Hour Gym Access: What Gym Owners Need to Know
Members love training whenever they want. Here's what 24/7 access really asks of you in return.
Top 5 Reasons Your Fitness Business Needs A Podcast
Joe Rogan's show works mostly because of his guests. A podcast lets your gym borrow expert pull too.
3 Tactics to Increase Member Retention and Keep Your Members Happy
Most members join to feel better, look better or get stronger. Three ways to make sure they stay.
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