The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Gym Owners’ Guide to Rockin’ the Customer Journey: Part 4 (Retention)
The fourth stage in the customer journey is retention. Here are five ways gym owners can keep members happy so they stick around for the long run!
Six Steps to Increase Gym Revenue with Apparel Sales
Apparel sales can be an effective way to increase gym revenue without an overwhelming amount of work. Here are six ways to get started today!
Gym Owners’ Guide to Rockin’ the Customer Journey: Part 3 (Purchase)
The third stage in the customer journey is purchase. Here are five ways gym owners can close the sale and turn prospects into new members!
Gym Owners’ Guide to Rockin’ the Customer Journey: Part 2 (Consideration)
The second stage in the customer journey is consideration. Here are four ways gym owners can get prospective members to take action!
Are You Undercharging? How to Set the Right Gym Membership Pricing
If you're like most gym owners, you're not charging enough. Here are three steps to set the right gym membership pricing for your fitness business!
Gym Owners’ Guide to Rockin’ the Customer Journey: Part I (Awareness)
The first step for effective gym marketing is making sure prospective members know your business exists. Here are four ways gym owners can build awareness!
Thinking About Switching to PushPress? Here’s What Gym Owners Say
Thousands of gym owners around the world are switching to PushPress gym management software, and couldn't be happier. Here are five reasons why!
How to Launch a Nutrition Coaching Program Using PushPress Grow
Nutrition coaching is a substantial revenue opportunity for your gym. Here's how PushPress Grow can help you start, build and succeed!
The More the Merrier: PushPress Hacks for the Ultimate Referral Program
A referral program can be powerful and effective for driving revenue and retention in your gym. Here are five steps to launch one in your gym today!
How a Missouri Owner Manages His Gym and a Non-Profit with PushPress
FitNKC owner Josh Snyder switched to PushPress to help him manage his gym and non-profit. Here's how he's making a big impact for adaptive athletes!
A Legendary Comeback: How to Re-engage Former Gym Members
Re-engaging with former gym members can often be an easier way to increase gym revenue than marketing to new ones. Here are four ways to get started!
A Stronger Core: More PushPress Features to Help Level Up Your Gym
Beyond the basics, PushPress Core has a variety of options to save you time and increase gym revenue. Here are five features to explore today!
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Switching from RhinoFit to PushPress: “[Now] I have the Cadillac Version”
Gym owner Cathy Adrian switched from RhinoFit to PushPress gym management software, and her gym continues to grow. Check out these three reasons why!
The Ultimate Guide to Increasing Gym Revenue with Retail Sales
Retail sales - apparel, supplements and everything in between - can be incredibly lucrative. Here are six steps to launch retail in your gym!
Back to Basics: Six Ways PushPress Core Helps You Run Your Gym
It's pretty simple: PushPress Core is here to help your gym run more efficiently. Here are six tools to help you get started today!
Digital Marketing 101: How to Improve SEO for Your Gym Website
Creating a strategy to improve SEO for your gym website doesn't have to be complicated. Here are five ways to get started today!
Digital Marketing 101: The Dos and Don’ts of Paid Gym Ads
With the right strategy, your paid gym ads can help to increase gym revenue and brand awareness. Here are the dos and don'ts of a successful campaign!
How a Chicago Gym Owner is Changing the Retail Sales Game
Retail sales can provide a great opportunity for additional gym revenue. Here are three steps to level up the retail game in your gym!
Meet Three Gyms That are Skyrocketing Gym Revenue with Retail Sales
Retail sales can offer gym owners a low-lift opportunity to increase revenue and retention. Check out these tips from gym owners who are doing it right!
Skyrocket Your Gym Marketing with Email Campaigns and Newsletters
Email campaigns and newsletters can be a powerful way to level up your gym marketing. Here are six steps to get started in creating your strategy.
Big News: PushPress Launches Insurance to Save Gym Owners Money
PushPress insurance is here to save you money and give you the coverage your gym actually needs. Here are all the details and how to get a quote!
How to Increase Leads and Sell More Memberships with Lead Magnets
Lead magnets are an underutilized tool for increasing leads, boosting sales and leveling up your marketing. Here are five steps to create your strategy!
“It’s Just Storytelling”: Generate More Leads with Your Gym Social Media
Your gym social media doesn't have to be complicated. Gym owner Dave Aisenstat says it's about telling members' stories! Here are five tips to get started.
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