The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Five Steps to Make The CrossFit Open Unforgettable at Your Gym
Ready to make this your gym's best CrossFit Open yet? Here are five tips from six-time CrossFit Games athlete and Deka Comp owner Michele Letendre!
Elevate Members’ CrossFit Open Experience with PushPress Train
The CrossFit Open is the perfect time to help improve members’ results through setting and tracking goals. Here are five ways PushPress Train can help!
Big News: The Brand X® Method is Now on PushPress Train
The Brand X® Method is now on PushPress Train! Drive revenue and build the next generation of strength with a youth fitness program in your gym.
How PushPress Helps You Run the Ultimate CrossFit Open at Your Gym
Saving time and reducing stress are more important than ever during the three weeks of The CrossFit Open. Here are five ways PushPress solutions can help!
Five Tips to Generate New Leads with The CrossFit Open
The CrossFit Open is a great opportunity to generate new leads for your affiliate! Here are five ideas to implement in your gym during this year's Open.
Ultimate Gym Owner Checklist: Generate Leads & Increase Gym Revenue
Ready to generate more leads and increase gym revenue? Check out these 12 proven tactics and start implementing them in your fitness business today!
Running an Intramural CrossFit Open: How to Make it Fun
Running an intramural CrossFit Open at your gym should be low-stress and fun! Here are six ideas to have some fun with this year's Open.
Running an Intramural CrossFit Open: How to Make it Profitable
Running an intramural CrossFit Open at your gym should be fun and profitable! Here are three ideas to generate revenue for this year's Open.
Finding Gym Space Part VII: When Owning a Gym is Better than Renting
Purchasing real estate can sometimes be a beneficial option in owning a gym. Here's how one fitness business owner made the right moves with her gym space!
Gym Owners’ Quiz: How Many of These Top Ten Skills Do You Have?
There's a specific set of skills, aside from coaching, that can help gym owners grow their fitness business. How many of these ten skills do you possess?
Finding Gym Space Part VI: Successfully Investing in Gym Real Estate
Investing in gym real estate can be highly lucrative! Here's how one owner spent 15 years in the industry and then sold his gym for a substantial profit.
Finding Gym Space Part V: The Dos and Don’ts of Building a Gym
Building a gym can be a great option for some fitness business owners. Here's a list of dos and don'ts to help you navigate the process!
Finding Gym Space Part IV: A Tale of Retail Space and Triple Net Leases
Some lessons are learned the hard way when finding gym space. Here's why one gym owner cautions against retail space and triple-net leases.
Thinking About Gym Rebranding? Here’s What You Need to Know.
There are several good reasons to consider gym rebranding. When you're ready to move forward, here are seven steps to create a powerful and effective brand!
Finding Gym Space Part III: A Tale of the $30,000 Lease Mistake
When it comes to finding gym space, heed the lessons learned from other gym owners! Here's how one owner learned the hard way to get everything in writing.
Finding Gym Space Part II: A Tale of Three Locations in Three Years
When starting a new gym, you don't always get it right on the first try. Here's a cautionary tale about one gym's adventures in finding gym space!
How an Ohio PushPress Gym Owner Impacts the Fight Against Addiction
PSKC CrossFit owner Dale King switched to PushPress in the fall of 2023. Here's how he's making a big impact, and how PushPress is helping to further it!
Finding Gym Space Part I: The Dos and Don’ts of Negotiating Your Lease
Negotiating a lease can be a tricky part of finding gym space. Here's a list of dos and don'ts to help you navigate the process for your fitness business!
Five Email Marketing Strategies to Increase Gym Revenue in 2024
Email marketing and automation are a powerful one-two punch to help you increase gym revenue! Here are the five audience segments to focus your efforts.
The Top Ten Ways to Improve SEO for Your Gym
Once you've built a powerful website for your gym, it's time to improve SEO to gain more traffic! Here are ten ideas that you can start implementing today.
Year in Review: PushPress Product Updates and What Lies Ahead in 2024
As an innovator in gym management software, PushPress is here to save you time and help you run your gym better. Check out these five 2023 updates!
Ten Profit Hacks to Increase Gym Revenue When Starting a Gym
Revenue is a crucial part of starting a gym and creating a thriving fitness business! Here are ten ideas to increase gym revenue through each stage.
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