The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
A Stronger Core: More PushPress Features to Help Level Up Your Gym
Invoicing and scheduling are table stakes. Five more Core features that save time and boost revenue.
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Switching from RhinoFit to PushPress: “[Now] I have the Cadillac Version”
Cathy Adrian's lease was up and rents had spiked. She moved Adventure Awaits CrossFit and upgraded too.
The Ultimate Guide to Increasing Gym Revenue with Retail Sales
Apparel, supplements and everything in between. Six steps to launch retail that actually earns.
Back to Basics: Six Ways PushPress Core Helps You Run Your Gym
Before you add anything new, master the basics. Six PushPress Core tools that keep your gym running.
Digital Marketing 101: The Dos and Don’ts of Paid Gym Ads
Only 49% of gym owners ran paid ads in 2023, yet the most profitable gyms do. How to do it right.
Five Ways to Increase Gym Revenue by Selling Supplements
The best revenue streams don't pile on work. Supplements make money and can help members get results.
How a Chicago Gym Owner is Changing the Retail Sales Game
Alex Witt runs two gyms and co-founded Battle Bars. Three steps to make retail more than an afterthought.
Meet Three Gyms That are Skyrocketing Gym Revenue with Retail Sales
Apparel, supplements, and branded gear can lift revenue and retention. Three gyms show how they do it.
Skyrocket Your Gym Marketing with Email Campaigns and Newsletters
Fix the biggest fault first, like cueing a bad squat. In marketing, that's email. Six steps to start.
Big News: PushPress Launches Insurance to Save Gym Owners Money
"I got ripped off by a payments company." Why Dan Uyemura went after overpriced gym insurance next.
“It’s Just Storytelling”: Generate More Leads with Your Gym Social Media
Skip the algorithm chasing. Dave Aisenstat says gym social media is just telling your members' stories.
“A Better Experience”: Here’s Why PRVN Nashville Chooses PushPress
Tia-Clair Toomey's first brick-and-mortar gym is 22,000 square feet. Here's why it runs on PushPress.
Switching from Mindbody to PushPress: “The Software is Infinitely Better”
Elijah Kafer took over CrossFit Novi with 29 members and a rough first year. Then he left Mindbody.
Fit to Publish: How to Create and Repurpose Compelling Gym Content
A little work up front plus smart repurposing can give you months of gym content. Five steps to start.
Digital Marketing 101: How to Navigate Paid Gym Ads
You don't need to be a marketer to run ads. LASSO debunks five myths about paid gym ads.
Mayhem Affiliate: Five Reasons to Choose Mayhem Gym Programming
Mayhem Athlete Affiliate on five ways outsourced programming helps you run your gym better.
Big News: Training Think Tank is Now Available on PushPress Train
Home of Noah Ohlsen and Lauren Fisher, Training Think Tank now brings affiliate programming to Train.
Enhanced Flex Appeal: Pass Transaction Costs with PushPress Flex Fees
Card processing runs about 3%, a bit less for ACH. Flex Fees lets you decide who covers it.
The Brand X® Method: How to Offer Gym Programming for Youth
Jeff and Mikki Martin of The Brand X Method on how to bring youth programming into your gym.
Switching from Glofox to PushPress: “An 800% Revenue Increase”
Robert Schwartz tried Zen Planner, then Glofox, at All Fit Orlando. PushPress is where revenue took off.
PRVN: Gym Programming for Elite CrossFit Athletes
Dwight Upshaw of PRVN Fitness on how to program for the most competitive athletes in your gym.
Park City Fit: How to Offer Gym Programming for Longevity
Chris Spealler's Park City Fit on why programming for longevity keeps your members around longer.
NCFIT: How to Offer Gym Programming for All Athlete Levels
Jason Khalipa's NCFIT was programming affiliates before it was the norm. How it serves every level.
Welcome to Spring TRAINing at PushPress!
Outsourced programming, member results and every programming option on PushPress Train. Play ball.
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