The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Finding Gym Space Part IV: A Tale of Retail Space and Triple Net Leases
Nikki Adams' landlord died and the retail center sold. Her lease had nothing in it to protect her.
Thinking About Gym Rebranding? Here’s What You Need to Know.
Going from XYZ CrossFit to XYZ Fitness? Seven steps to rebrand and breathe new life into your gym.
Finding Gym Space Part III: A Tale of the $30,000 Lease Mistake
A handshake deal with a fellow first responder turned into a $30,000 mistake. Get it in writing.
Finding Gym Space Part II: A Tale of Three Locations in Three Years
Canada's first CrossFit affiliate took three tries to find the right home. Here's what went wrong.
How an Ohio PushPress Gym Owner Impacts the Fight Against Addiction
Army vet Dale King and his PSKC CrossFit staff offer 20 classes a week to people in addiction recovery.
Finding Gym Space Part I: The Dos and Don’ts of Negotiating Your Lease
Zach Forrest owned five Vegas gyms and lost one to rezoning. His lease advice starts with: go shorter.
Five Email Marketing Strategies to Increase Gym Revenue in 2024
Your next revenue bump is probably already in your contact list. Five segments to automate emails to.
The Top Ten Ways to Improve SEO for Your Gym
Your website is your virtual storefront. Ten ways to get more people to find it without paying for ads.
Year in Review: PushPress Product Updates and What Lies Ahead in 2024
Five 2023 updates built by gym owners to save you time, plus a look at what's coming in 2024.
The Gym Owners’ Guide to Preparing for the 2024 New Year’s Rush
Everyone who skipped December shows up in January. Get your gym ready before the rush hits.
Ten Profit Hacks to Increase Gym Revenue When Starting a Gym
Profit isn't a dirty word. Without it, you can't help anyone. Ten ways to grow revenue from day one.
NextGen Strength: Building Healthy Habits with a Youth Fitness Program
Kids copy the adults around them. Six steps to build healthy habits through your gym's youth program.
Creating Healthy Habits Part 4: Five Ideas to Use in Your Gym Today
Fitness, nutrition, sleep, stress. Five ideas to get your whole gym building better habits together.
Hall of Fame: How a NY Gym Creates the Ultimate Member Experience
Stoked Athletics hands out "The Stokedies" at an annual Hall of Fame Night. Yes, you should steal this.
Five Ways to Create Healthy Habits With Your Team of Coaches
If your coaches don't live the healthy lifestyle they preach, your members will feel it.
The Gym Owner’s Guide to Effectively Increasing Gym Membership Prices
You're probably not charging enough. How to calculate a new rate and break the news to members.
Creating Healthy Habits Part 3: Four Steps to Help Your Gym Community
Macro plans, ice baths, smart rings? Two experts say simple habits work best for your members.
Introducing Habit Tracking on PushPress Train to Boost Member Retention
Members who see measurable results stick around. Habit Tracking in Train makes progress easy to see.
Creating Healthy Habits Part 2: Four Ways to Help your Coaches
Your fittest coach struggles too. Four ways to help your team build habits they can pass on to members.
How PushPress Impressed an 18-Year Fitness Industry Veteran
Nikki Kohlman once built her own CRM to stop losing leads. PushPress won her over right away.
Creating Healthy Habits Part 1: Leading From the Front as a Gym Owner
Gym ownership can turn into a martyr's job. Start with your own training, nutrition and mental health.
Beyond Memberships: Retail, Partnerships, and Profit Drivers for Gyms
Most gyms net $4,000 to $8,000 a month on memberships alone. That's a job with rent, not a business.
CrossFit Affiliate Town Hall Recording Replay
Missed the Dec. 1 call? CrossFit CEO Don Faul walks affiliates through the new pricing changes.
Launch and Grow Your Nutrition Coaching Program Using Automation
Automation is like accessory work: it won't build your program alone. Nicole Aucoin on where it helps.
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