The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Tag: PushStart

What a Meltdown on the Mat Is Really Telling You
A meltdown on the mat isn't defiance. It's a signal. Here's how to read it and respond without punishment.
Your Sales Script Has Drifted. Here's How to Retrain Your Team Before January
Nobody abandons the sales process. They lose 5% of it at a time until the close rate drops.

The Gym Walkthrough: How to See Your Facility Like a First-Timer
Mismatched chairs, sheetrock that needs patching. Your staff walks past it daily. Prospects don't.

Key Takeaways From Our Recent Webinar: AI for Fitness Leaders
AI won't replace your coaches. CRO Nick Reyes and Zach Forrest on where it saves time and cuts burnout.

The PushPress AMPED Model Part 5: DELIGHT Your Customers
The last step of the AMPED model: PushStart courses on turning paying members into delighted ones.

The PushPress AMPED Model Part 3: PLUG-IN Your Fitness Business
Part 3 of AMPED is all systems: PushStart courses and tips to make your gym's processes run better.

The PushPress AMPED Model Part 2: MONETIZE Your Fitness Business
Part 2 of AMPED: PushStart courses and tips on earning more from the gym you already have.

The PushPress AMPED Model Part 1: ATTRACT New Gym Members
Step one of AMPED: three PushStart courses with fresh ways to get potential members in the door.

Get AMPED: How PushStart Helps Gym Owners Run a Better Business
Free videos and resources from gym owners who've been there, so you don't have to reinvent the wheel.

How to Maximize Gym Member Check-Ins This Fall (and Keep Them Through December)
Most gyms plan for the September surge. The ones that finish strong also plan for the Halloween slide.

PushStart Webinar Recap: Frequency-Based Pricing for Higher Retention
Unlimited isn't the only model. Stu Brauer of WTF Gym Talk makes the case for frequency-based pricing.

PushStart Webinar Recap: Combatting Gym Owner Burnout
Nick Reyes has demoed PushPress for about 2,000 gyms. The recurring theme? Way too much to do.

Your Gym Newsletter Doesn't Have To Suck: Three Formats That Never Run Dry
Most newsletters die by issue three. Rotate a member story, a stat sheet and a core value, and you won't.

Customer Retention Tactics In Our Revamped Check-In Report
Better class efficiency and longer memberships from a report you already have. Plus a bonus hack.
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