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The PushPress AMPED Model Part 4: EXPAND Your Fitness Business

Ready to grow and scale your fitness business the right way? Check out a few of the PushStart by PushPress courses for direction and helpful tips!

Emily Beers
November 21, 2023
TL;DR
Ready to grow and scale your fitness business the right way? Check out a few of the PushStart by PushPress courses for direction and helpful tips!

Welcome to GROWvember at PushPress! This month, we’re sharing all kinds of resources, tools, PushStart webinars and ideas that are designed to help your gym be successful. Why GROWvember? Because PushPress Grow is a game-changer for your gym. It's one of the most powerful tools available for everything from lead generation to creating the ultimate member experience. If you're not using Grow yet, we hope GROWvember will show you how it can help you level up and... GROW!

The fitness industry is often an anomaly when it comes to gym ownership. Most gym owners have a fitness background, rather than a business one. So when it comes to direction and strategy, successful gym owners are constantly seeking to learn.

Expand courses in PushStart by PushPress
Check out the “Expand” section of the PushStart by PushPress video courses!

That’s exactly why we created PushStart by PushPress, a collection of resources and education for every stage of running a successful gym. Put simply, PushStart helps you take your small business to the next level.

The free resource library includes more than 20 video courses and resources. It’s categorized using the AMPED acronym: Attract, Monetize, Plug-in, Expand and Delight. Each category is broken down into short sections. This allows you to choose the content that best helps you, and consume it in time frames that work with your busy schedule.

Throughout this month, we’ll be focusing on each of the five categories. In case you missed the first three blogs, check out Attract, Monetize and Plug-In now!

Two PushStart by PushPress EXPAND Courses.

The Expand courses in PushStart by PushPress are designed to help you grow your business. Further, they’ll show you how to scale by creating brand awareness and building a powerful brand.

Here are two examples of Expand courses, helping you get organized and lay the foundation for expansion:

1. Establishing Your Org Chart for a Winning Team.

Preparing to grow before you actually expand is key. And that includes creating an organization chart.

Stu Brauer, owner of WTF Gym Talk admits that at first glance, this might sound fluffy or “pie in the sky.” But it’s actually an incredibly important step toward growth.

Even if you’re currently running your gym solo, you’ll eventually need a team to help you as you grow. So having structure in place - especially one you’ve designed proactively - will help you delegate roles and responsibilities. The end goal is really to ensure that everything runs smoothly.

Outline coach roles and expectations
Clearly outline roles and expectations for your team as you design your organization chart.

“Your team is everything,” Brauer explained in this PushStart course. “They’re ultimately going to be the ones who help grow the business. And without clear structure and growth strategies in place, execution will be challenging.”

He went on to explain, “If you accept the limitations that you as the owner possess, then you undoubtedly understand how important having a strong team around you is to achieve success.”

Two Steps to Building Your Org Chart:

The first step to building an org chart is to outline the various roles that you’re currently managing as the owner.

For example, after just opening a gym, it’s fairly typical for you to be wearing all the hats. You’re handling admin, marketing, sales, programming, bookkeeping, cleaning and more. Plus, you’re likely coaching most - if not all - of the classes.

Once you’ve outlined the various roles, step two is to list the tasks, duties and expectations for each role. Brauer says to be as detailed as possible here.

Then, when you're ready to add people to your team, you’ll know exactly what (and who) you’ll need. It will ensure that you and your new team member are on the same page. Brauer explained that the majority of HR conflicts arise when expectations aren’t routinely met. So clear communication upfront is the key.

Pro Tip: Google offers an org chart tool in Google Workspace to make building yours seamless and straightforward. Go check it out!

For more details on building an org chart for your gym, check out the full PushStart course here!

2. Hiring Your First Employee.

When it comes to hiring your first employee, Brauer recommends hiring for the role(s) in your org chat that have consistent daily duties. Chances are your first hire will be a coaching role. But you might want to include things like admin, cleaning or social media duties. That way, your new employee will help alleviate some of the work you have to do as an owner each day.

Hiring CrossFit coaches
Hiring new team members can help you with tasks like cleaning and admin, in addition to coaching classes.

On the other hand, your new employee shouldn’t be tasked with less-frequent responsibilities that have a high value-value proposition. Sales and marketing are two such roles. For these, it’s generally best to wait and hire for these roles after you have the lower-level, daily tasks covered.

When it comes to knowing when you can afford to hire, Brauer explained the importance of outlining your expenses and factoring in what you need to turn a profit. These numbers will then help you determine how much of your revenue can go to payroll.

Brauer provides specific examples to further explain the calculations in the course. And when you’re ready to hire, check out GymJobs by PushPress.

For more details on hiring your first employee, check out the full PushStart course here!

In Summary: Expand the Right Way with PushStart by PushPress.

When it comes to growing and scaling your business, there are paths you can take to simplify and streamline the process.

Just like building a house, it becomes much less overwhelming if you start with a solid foundation. This includes things like building an org chart and taking the right steps when hiring your first employee.

Get ahead of the game today by diving into the Expand courses in PushStart by PushPress as you take your gym to the next level.

Emily Beers

Emily Beers is a health, fitness and nutrition writer. She has also been coaching fitness at MadLab School of Fitness in Vancouver, B.C. since 2009.

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