The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Opening A Gym: Management Made Easy With PushPress Free
Budget's tight and pen-and-paper won't scale. PushPress Free handles billing and scheduling for $0.
Gym Owner Debate: Are Romantic Relationships Allowed At Your Gym?
Work is still the third most common place couples meet. So what's your gym's policy on romance?
Gym Owner Debate: Call Out The Rep Shaving Or Let It Slide?
It starts with a raised eyebrow. Then they're beating your best athletes. Do you call it out?
Time to Own It: Why One Gym Owner Chose to Stop Renting Gym Space
Saddle Up CrossFit in Decatur, TX stopped renting and bought. Here's why owning made more sense.
Improving Gym Member Experience And Results With PushPress Train
Ever had a member hit a first pull-up and cancel the next day? Members who see results stick around.
Gym Owner Debate: Should You Open A Second Location?
A full gym means you beat the odds. Now the big call: grow the space you have or open a second one?
Gym Owner Debate: The Pros And Cons Of Discounting Memberships
Newer gym owners tend to discount. Seasoned ones usually warn against it. Both sides make their case.
Thinking Outside The Box: A Unique Way To Generate Gym Revenue
Amanda Long made a quick $7,500 for CrossFit LC Valley without adding a single member. Hint: wall space.
Gym Owner Debate: Should You Survey Your Members Or Not?
Listen to members, but don't let the loud minority run your gym. Five tips for surveys that work.
Automating Gym Social Media With PushPress Grow Social Planner
Social media drives awareness, retention and revenue. Three ways Social Planner puts it on autopilot.
Gym Owner Debate: Allow Late Arrivals Or Make ‘Em Do Burpees?
Five minutes late, missed the whiteboard brief. Let it slide, set a policy, or hand out penalty burpees?
The Top Three Reasons To Consider Outsourcing Your Gym Programming
PRVN coach Dwight Upshaw on why outsourced programming works for elite athletes and 80-year-olds alike.
Stop Losing Leads: Increase Show Rate Using PushPress Grow
A packed intro calendar means nothing if most of them bail. Grow's built-in fixes to get leads to show.
Gym Owner Debate: Start With Personal Training Or Direct-To-Class?
The first 90 days make or break a member. Personal training, straight to class, or a group onramp?
Gym Owner Debate: The Pros And Cons Of Kids And Dogs In The Gym
#TeamDogs, #TeamKids or #TeamAdultsOnly? Either way, your gym needs a clear policy.
Gym Membership Discounts: Dos and Don’ts for Owners
Discounts attract price shoppers and teach members to negotiate. What to charge, and what works instead.
“A Really Cool Opportunity”: Running a Non-Profit Gym
Nick Johnson began by training refugees in his garage. Now CrossFit Liminal funds programs for them.
Increase Gym Revenue: The Art Of Selling Nutrition & Personal Training
Raising revenue per member can beat selling more memberships. Gym owner Rudy Trevino's five sales tips.
PushStart Webinar Recap: Combatting Gym Owner Burnout
Nick Reyes has demoed PushPress for about 2,000 gyms. The recurring theme? Way too much to do.
You Don't Have a Lead Problem. You Have a Follow-Up Problem.
Gyms on Core plus Grow average 48% more leads a month. That gap is mostly follow-up, not lead gen.
Protect Your Fitness Business: Legal Tips For Gym Owners
"We're best friends. We don't need anything formal." Gym lawyer Matt Becker disagrees.
The Long & Short Of It: Gym Member Retention Is Key For Growth
Longtime Larry or Newcomer Nancy? Why your current members are the cheaper path to growth.
Starting A Gym: The Essential Elements Of A Gym Marketing Plan
You don't need a marketing degree, but you do need a plan. Ten tactics, starting with your ideal client.
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