The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Gym Owner + PushPress Employee is the Perfect Balance for Cal Bauer
PushPress has helped Cal Bauer in mulitple ways, both inside and outside his gym. Here, he explains the four key ways it's helping him make a difference.
The Mod Squad: Scaling Workouts To Benefit Your Members
Lead by example to create a culture where scaling is suggested and acceptable. Your members will progress faster, gain confidence and have fun.
Breast Cancer Recovery - Shelly Head’s Story (Part 2)
Check out Part 2 of this PushPress Client Spotlight! Shelly Head talks about recovery after her breast cancer diagnosis with Barbells for Boobs RAD program.
Six Issues in Gym Ownership & How to Yeet Them
Issues will inevitably arise in gym ownership. Here are six common areas and how to take a proactive approach to solve them.
Three Features That Set PushPress Apart From Other Software
PushPress aims to create an impactful experience for gym members while saving time for gym owners. Check out these three features making it possible!
Improving Member Experience with PushPress Employee & Gym Owner Kurt Miller
PushPress employee and gym owner Kurt Miller is creating an incredible experience for his members and helping other gym owners reach their goals.
FWIW, Your Gym Needs Text Marketing RN
Text marketing is an incredibly powerful option for your gym. Here are some tips to create messaging that's personalized and relevant.
“You Have Breast Cancer” - Shelly Head’s Story (Part I)
In this PushPress Client Spotlight, meet Shelly Head, owner of Grapevine CrossFit. After a 2021 breast cancer diagnosis, her CrossFit community stepped up to help.
Chris McConachie Reflects on Nine-Year Journey as a PushPress Founder
Listen to customers. Give them the right software. Help them grow. Chris McConachie discusses evolution of PushPress since 2013!
Keep ‘Em Coming: 3 Ways to Increase Gym Member Retention
Member retention is a key part of your gym's growth. Here are three ways to build an incredible, and long-term, member experience.
Do It For The Gram: Use Instagram Effectively For Your Gym
Use Instagram effectively as a powerful tool for your gym’s marketing strategy. Here are some tips to get creative and grow your audience!
PushPress Gym Jobs: Helping Fitness Professionals Find Careers
Gym Jobs by PushPress was released in April and is a free, niche job board for all fitness professionals looking to hire.
Ian Hutchinson’s Success Soars With PushPress x LASSO MRR Challenge
Australian gym owner Ian Hutchinson shares how he is achieving success after participating in the PushPress x LASSO MRR Challenge.
Squad Goals: Build a Stronger Gym Community
A strong community is the foundation of a successful fitness business. Here are five creative ways to build a welcoming, loyal gym community.
Using Color To Boss Up Your Gym Brand
Help people identify your gym brand with a certain emotion. Choose colors that align with your mission and vision to build brandy loyalty!
Award Winner Carl Neidholdt Talks Business Success With PushPress
PushPress was a game-changer for Two-Brain Business award winner Carl Neidholdt. Here's his story and how he's changing member lives daily!
Fitspo Unlocked: Create A Gym Challenge To Motivate Your Members
Create an epic experience for your members with a fun and motivating gym challenge. Here are some ideas to engage and reward them!
Read All About It: Your Gym Newsletter Doesn’t Have To Suck
Enhance your member experience by creating a fun, relevant gym newsletter. Here are some tips for consistent content that your members will want to read.
Vibe Check: How To Build A Successful Gym In 2023
In a competitive fitness industry, start with the basics, then build a community and start marketing. Here are some tips to build a successful gym business.
Rachel Wilson Improves Member Experience With PushPress Train
Rachel Wilson of Terrain Fitness explains how she uses the PushPress Train app to add value for clients and revenue for her business.
Raise Revenue and Retention by Rockin’ Retail Sales
A strong retail sales program can be extremely impactful for a fitness business. Having great merchandise can also increase your revenue and retention.
Provide Membership Value To Improve Sales and Retention
Show members and leads your membership value by taking the focus off price. Instead, highlight differentiators like community, coaching and programming.
Increase Memberships With A Strong Referral Program
Design a powerful referral program to incentivize your members. Create fun rewards for people to spread the word and watch your revenue increase.
Improve Member Experience Through Accountability
Accountability is a significant part of the member experience. Motivate clients with challenges, social media, buddy systems and more.
Follow along and build a better gym with us
Get actionable strategies and ideas to help you grow your gym and manage it successfully, in your inbox every week!