The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
How to Sell Gym Memberships (Without Being Slimy)
Stop thinking of it as closing. A 5-step process that closes 60%+ of intros without being pushy.
Seven Ways PushPress Grow Helps Convert Leads To Members
Coach, follow up, buy rower batteries, follow up, plunge a toilet. Grow takes follow-up off your plate.
How to Create a Successful Gym Member Referral Program
Referred prospects are four times more likely to join, and they stay longer. Here's how to build one.
Powerful Gym Marketing: Understanding Earned vs Paid vs Owned
Marketing isn't rocket science. Here's what paid, earned and owned media each do for your gym.
How PushPress Grow Can Help You Navigate the New Year’s Rush
12 inquiries waiting on January 3rd, answered one by one. Or answered before you're off the couch.
The Low-Hanging Fruit: Ten Strategies For Gym Acquisition Marketing
Casual exercisers got serious during COVID, but many haven't joined a gym yet. Ten ways to reach them.
A Step-by-Step Guide to Successful Gym Member Conversion
Closing doesn't take a used car salesman. Ten steps to turn the leads your marketing earns into members.
How PushPress Grow Helps Kaylee Suitors Sell $499/Month Intro Program
COVID left CrossFit Solus with 75 members. Kaylee Suitors rebuilt with a $499-a-month intro program.
Picking Favorites: How to Develop and Use Gym Buyer Personas
A single take-it-or-leave-it offer doesn't cut it. Build a message for each type of member you want.
The Correct Way To Capture Customer Feedback At Your Gym: Part II
Pay at least $100 an hour and go deep. Nick Reyes on the dos and don'ts of customer interviews.
How PushPress Grow Helped Mark Offerdahl Earn $10k Monthly
Mark Offerdahl opened FWD Fitness in 2020. Now he runs two New York gyms with close to 200 members.
Strength In Numbers: Improve Retention With Fitness Performance Data
Would you take a road trip with no map and no mileage? That's training without tracking.
The Social Ladder: Five Steps to Improve Your Gym Social Media
Social feels like a necessary evil for most owners. Have some fun with it and it starts paying off.
A Site To Behold: Why You Should Have A Powerful Gym Website
Your website is usually a prospect's first impression of your gym. Five ways to make it count.
How to Onboard New Gym Members: A Step-by-Step Guide
Most gyms plan for the sign-up, not the first week after it. That gap is where retention is won or lost.
The Price Is Right: How To Set Your Gym Membership Pricing
Your price shouldn't be a shot in the dark. Start with your goals and work backward from there.
Why You (REALLY) Need A Gym Blog And How To Start One
Companies with blogs generate more leads. And once you get going, it snowballs: less effort, more output.
Why Gym Member Check-Ins Help You Make Business Decisions
Members with 12+ check-ins a month have about a 2% chance of canceling. One check-in? About 20%.
LASSO Series Part 4: Generate Quality Organic Leads With Paid Gym Ads
Paid or organic? LASSO's Blake Ruff and Sherman Merricks say paid ads can fuel organic leads long-term.
$2,400 For 12 Weeks: Jason Yule Knows High-Ticket Gym Sales
Jason Yule's 12-week program helped grow his gym's gross revenue from $180,000 to $290,000 in a year.
Tech Yourself Before You Wreck Yourself: Exploring Gym Technology
You opened a gym to coach, not to be a tech guru. Six tools that save time and keep members around.
The Correct Way to Capture Customer Feedback At Your Gym
Not all feedback is useful. PushPress CRO Nick Reyes on the three interviews that move the needle.
From Slow To Fast: PushPress Product Improvements
We used to polish every feature to near-perfect before shipping. Too slow for gym owners. So we changed.
How to Create a Unique Selling Proposition For Your Gym
Your USP is why people pick you over the gym down the street. Five steps to make yours memorable.
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