The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Award Winner Carl Neidholdt Talks Business Success With PushPress
PushPress was a game-changer for Two-Brain Business award winner Carl Neidholdt. Here's his story and how he's changing member lives daily!
Fitspo Unlocked: Create A Gym Challenge To Motivate Your Members
Create an epic experience for your members with a fun and motivating gym challenge. Here are some ideas to engage and reward them!
Read All About It: Your Gym Newsletter Doesn’t Have To Suck
Enhance your member experience by creating a fun, relevant gym newsletter. Here are some tips for consistent content that your members will want to read.
Vibe Check: How To Build A Successful Gym In 2023
In a competitive fitness industry, start with the basics, then build a community and start marketing. Here are some tips to build a successful gym business.
Rachel Wilson Improves Member Experience With PushPress Train
Rachel Wilson of Terrain Fitness explains how she uses the PushPress Train app to add value for clients and revenue for her business.
Raise Revenue and Retention by Rockin’ Retail Sales
A strong retail sales program can be extremely impactful for a fitness business. Having great merchandise can also increase your revenue and retention.
Provide Membership Value To Improve Sales and Retention
Show members and leads your membership value by taking the focus off price. Instead, highlight differentiators like community, coaching and programming.
Increase Memberships With A Strong Referral Program
Design a powerful referral program to incentivize your members. Create fun rewards for people to spread the word and watch your revenue increase.
Improve Member Experience Through Accountability
Accountability is a significant part of the member experience. Motivate clients with challenges, social media, buddy systems and more.
Long-Term Clients: Member Retention Tips From The Pros
Increase member retention rates by focusing on an epic member experience. Welcome them, set goals and focus on consistency to keep members coming back for years.
Protect Your Fitness Community: Create Gym Rules
Create a list of gym rules to set expectations, manage drama and provide an excellent member experience in your fitness community.
Improve Member Retention: Applying the Science of Human Relationships
Use the science of human relationships to connect gym members and coaches, increasing member retention rates and improving member experience.
Build a Strong Gym Community to Improve Member Experience
Build a strong gym community by welcoming and connecting members, encouraging support and motivation, and designing fun ways to keep them engaged.
Motivate Gym Members with Fun Incentives and Challenges
Use creative incentives and fun challenges to motivate gym members, creating a unique and profitable membership experience.
Grow Your Gym: A 5-Step Sales Process
Grow your gym by getting quality leads through your door, developing a relationship and making personalized recommendations.
7 Tips to Run a Profitable Gym
Run a profitable gym in a competitive fitness market by focusing on seven key areas like marketing, retention, sales opportunities and member experience.
Increase Email Open Rates For Your Gym Newsletter
Your gym's newsletter is a helpful tool for member engagement & retention. Here are some tips for using your gym management software to increase open rates.
Picking the Best Location for Your CrossFit Affiliate Gym
The location you choose will dictate how effective your business plan is, so let’s help you find one that fits for your CrossFit affiliate gym.
Convert More Leads: Applying The Science of Human Relationships
Understanding human relationships can be pivotal to your gym's sales and member retention. Here, we look at the Initiating Phase to increase gym lead conversion.
Build the Optimal Class Schedule for Your CrossFit Affiliate Gym
Your class schedules will either make or break class sales and attendance - this is what you need to know to make the most out of your class structure and get paid
Training Your Front Desk Staff as a CrossFit Affiliate
Your front desk staff greet customers the 1st time they visit your gym, and the 100th time - let’s make sure they make your guests feel welcomed every single time.
Finding the Best Staff for Your CrossFit Affiliate Gym: What to Look for
Your staff is responsible for an enormous portion of your sales, first impressions, and ongoing success - this is how to start with the right team from day one, if you’re lucky.
How to Run Team Meetings for Your CrossFit Affiliate Gym Staff
Staff meetings aren’t necessarily fun, but they can be efficient and drive amazing results if you just follow this simple list and keep these tips in mind.
How to Develop Your Staff to Get Better Every Day
Your staff is everything to your business, so it’s time we start treating them like it - this is how you develop and cultivate their skills on a daily basis.
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