The Business of Fitness Blog

4 Killer Fitness Challenge Ideas to Supercharge Engagement & Retention

There are many ways to run a fitness challenge. Here are 4 creative challenges that will help you retain more gym goers, create buzz about your brand, and boost revenue by increasing retention rates!

5 Fitness Trends for the Year 2021 and Beyond

Prepare now to stay ahead of the competition in the future. These five fitness trends will help you develop a strategy that keeps your audience coming back for more!

4 Simple Strategies to Promote and Grow Your Fitness Bootcamp

Learn how you can grow your fitness boot camp business with simple strategies that work. This post will help you nurture new leads, stay top of mind with existing clients, and create a strong brand identity.

Everything You Need to Know About Fitness Marketing For Online Classes

How can you use fitness marketing strategies to get more people into your online programs? Read our guide on how to advertise, promote and sell your services.

What Does It Cost To Open A Gym – A Breakdown of Key Expenses

How much does it cost to open a gym? If you are considering opening your own fitness studio, be prepared for the numbers. Here is an accurate breakdown on what you can expect to pay.

Best Gym Name Ideas Stand Out In a Crowded Market

Having the right domain name can be the difference between success and failure. Learn how to pick the best gym name, plus get tips for getting noticed in an overcrowded market.

Four Best Fitness Ads to Inspire Your Gym’s Next Campaign

These four amazing fitness ads will inspire you to create your next campaign. These campaigns are sure to stand out, engage customers, and sell products.

Limited Memberships: Better Than Unlimited For Most Gyms

Are unlimited memberships a deal-breaker for potential gym candidates? Learn why limited memberships are better than unlimited, and how to market them.

Workout Tracking: An Overlooked Key To Successful CrossFit Gyms

Crossfit gyms that use workout tracking to attract customers, retain members & grow their businesses. Workout tracking is an essential to your business plan

PushPress Launches Train to Deliver The Most Advanced Workout Tracking Platform For Gyms

PushPress launches Train, a new platform that will provide the most advanced workout tracking experience for gyms and fitness professionals

Are women comfortable joining your gym?

Are women comfortable joining your gym? Here’s how to make sure that all of your female clients feel welcome and respected from day one.

Tracking Your Gym’s Financial Performance

Learn how to track your gym's financial performance and utilize the data you collect to drive business growth.

The Pros and Cons of 24-Hour Gym Access: What Gym Owners Need to Know

Improve your member experience with 24-hour gym access. Here are some pros and cons to consider for offering 24/7 access.

Top 5 Reasons Your Fitness Business Needs A Podcast

3 Tactics to Increase Member Retention and Keep Your Members Happy

Learn about the most effective tactics for keeping your members happy and increasing member retention.

PushPress Named a Top Performer by Capterra Users

PushPress is thrilled to be recognized as one of the best gym management software solutions on the market. Thank you for your support!

A Guide to Gym Owner Liability Waivers

As a gym owner, make sure you understand how to protect yourself and your business from liability.

Your Brand Matters / Why You Need A Branded Member App

In today's digital age, your customers EXPECT a great digital experience along with your in-gym services. A branded member app is a great way to showcase that your business recognizes this.

How to Write Great Gym SEO Content: A Step by Step Guide

Get more leads with great content that is search engine optimized. Learn how to do this now!

PushPress Joins Inc. 5000 Fastest Growing Companies In America

PushPress ranked in the Inc. 5000 for fastest growing privetely held companies in 2021. Where did we rank? See inside!

Online Fitness Trainer: How to Grow Your Business Online

Learn how to grow your online fitness business by using these simple strategies that will help you stand out from the crowd

PushPress Takes #1 In Latest Fitness & Health Software Rankings

Add another award to the list: PushPress just tied for #1 in the Fitness and Health Software category

How To Automate Important Tasks In Your Gym

Here are the top three ways to automate the more tedious aspects of running gym operations at your facility.

Gym Management Software Downtime Costs Your Gym Money, Leads, and Clients

It's a gym manager's worst nightmare: the software that runs your gym goes down. If it goes down often, it will cost you money, leads, and members but that's not the worst of it...