The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
A Guide on How to Become a Group Fitness Instructor
Yoga, Zumba, spin, HIIT: what it takes to lead group classes and start teaching at gyms and studios.
4 Killer Fitness Challenge Ideas to Supercharge Engagement & Retention
Four challenge formats, online or in-house, that keep members motivated, create buzz and lift retention.
5 Fitness Trends for the Year 2021 and Beyond
Fads fade, trends stick. Five fitness trends from the pandemic era that are built to last.
4 Simple Strategies to Promote and Grow Your Fitness Bootcamp
Bootcamps have outlasted decades of fads. Four ways to stand out as more of them pop up near you.
Everything You Need to Know About Fitness Marketing For Online Classes
A great online class is only half the battle. The other half is getting people to find it.
Best Gym Name Ideas Stand Out In a Crowded Market
Your name is your brand identity before anyone walks in the door. How to pick one that stands out.
Four Best Fitness Ads to Inspire Your Gym’s Next Campaign
Four fitness ads worth borrowing ideas from, plus the three basics every gym campaign needs first.
Limited Memberships: Better Than Unlimited For Most Gyms
The pandemic proved members come for the group energy, not the unlimited pass. How to sell limited plans.
Workout Tracking: An Overlooked Key To Successful CrossFit Gyms
When performance is measured and reported back, it improves faster. Member benchmarks are a growth tool.
PushPress Launches Train to Deliver The Most Advanced Workout Tracking Platform For Gyms
We acquired Ignite to build Train: online programming and workout tracking without juggling systems.
Are women comfortable joining your gym?
Fear of judgment is the top reason women skip the gym. Here's how to make yours feel welcoming.
Tracking Your Gym’s Financial Performance
Your financials are the clearest scoreboard you've got, if you track them right. A blunt guide to how.
The Pros and Cons of 24-Hour Gym Access: What Gym Owners Need to Know
Members love training whenever they want. Here's what 24/7 access really asks of you in return.
Top 5 Reasons Your Fitness Business Needs A Podcast
Joe Rogan's show works mostly because of his guests. A podcast lets your gym borrow expert pull too.
3 Tactics to Increase Member Retention and Keep Your Members Happy
Most members join to feel better, look better or get stronger. Three ways to make sure they stay.
PushPress Named a Top Performer by Capterra Users
Three Capterra Shortlist wins, including Best Fitness Software, plus a 4.7 out of 5 overall rating.
A Guide to Gym Owner Liability Waivers
Without personalized waivers, you're walking on eggshells. Where they go and what they must include.
Your Brand Matters / Why You Need A Branded Member App
Your members expect a great digital experience, not just a great class. Your app is part of your brand.
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How to Write Great Gym SEO Content: A Step by Step Guide
When someone searches "gym near me," helpful blog posts are how you show up. It starts with keywords.
PushPress Joins Inc. 5000 Fastest Growing Companies In America
#1,099 on the 2021 list, and the only gym management software on it. Earned mid-pandemic.
Online Fitness Trainer: How to Grow Your Business Online
The basic tech you need, plus how to use Facebook, Instagram, and YouTube to bring in leads online.
PushPress Takes #1 In Latest Fitness & Health Software Rankings
We tied for #1 in Crozdesk's annual review and ranked first in customer satisfaction, at 98 out of 100.
How To Automate Important Tasks In Your Gym
It's 8:13pm Friday. 27 unread emails, 14 failed payments. Three ways to automate the tedious stuff.
Gym Management Software Downtime Costs Your Gym Money, Leads, and Clients
Every outage means missed payments, lost leads and staff scrambling. The long-term damage is worse.
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