The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
PushPress Announces Innovative New Partnership with Driven Nutrition
One click installs the full Driven Nutrition catalog in your PushPress store, with pricing and images.
A Guide to Gym Owner Privacy and Terms of Service
Governments are cracking down on how businesses use data. Conscious Counsel on protecting your gym.
Gains & Revenue: Selling Supplements the Right Way in Your Gym
Your members already buy supplements, just not from you. Here's how to sell them simply and ethically.
Time Is Not Your Asset: Small Gym Owners Need Leverage
Musk and Jobs got the same 24 hours you do. The difference is leverage, and small gyms need it most.
10 Local SEO Tactics Your Gym Needs To Deploy Today
CrossFit OYL ranks #1 in Rhome, TX. Ten ways to climb your own "gyms near me" results.
How My First Gym Was Duped Out Of $100,000 (and you might be getting duped too)
The sales rep said 1.9%. The real rate was 4.5%. Here's how to find out what you're actually paying.
How can I accept cryptocurrency at my gym or fitness studio for member payments?
Short answer: don't try to take crypto directly. There's a simpler way that takes zero time or focus.
You’ve never lost a sale to price
Sometimes people truly can't afford it. More often, you didn't connect the price to their why.
Fitness & Wellness: The Top 2021 Gym Trends
Mental health, app-based fitness and more. What the pandemic changed for gyms heading into 2021.
Gym Software Cost in 2026: Real Prices and Fees
On $20K a month in payments, card fees run three to four times your software bill. Compare those first.
5 Reasons You Need to Prioritize Google Reviews
You might be the best gym in town. Does your community know? Five reasons reviews should be a priority.
Customer Retention Tactics In Our Revamped Check-In Report
Better class efficiency and longer memberships from a report you already have. Plus a bonus hack.
Your Gym's Single Most Important Marketing Move - In 5 Minutes
Most gym owners don't know what a Facebook Pixel is. Install it in five minutes and your ads get smarter.
PushPress Ranked Top 3 ‘Best Membership Management Systems’ by Capterra
PushPress landed #3 on Capterra's Top 20 Member Management Systems list, ranked on real user reviews.
How To Run A Nutrition Challenge Powered By HSN Mentoring
Two-thirds of dieters regain the weight. A good challenge stays simple and leaves clients wanting more.
Nutrition Reporting by Healthy Steps Nutrition and PushPress
See fitness, nutrition, and hybrid revenue side by side, in an app built with Healthy Steps Nutrition.
How a Gym Used PushPress Reporting Features to Help Prevent COVID-19 Exposure
One coach exposed 50 athletes. 460 Fitness had contact tracing done before the health department called.
Apple Fitness+ and Your Boutique Gym
Apple Fitness+ costs $9.99 a month. Here's why that's your cue to level up your boutique gym.
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[Webinar] Black Friday Blueprint: How to Plan, Execute and Leverage Black Friday to Grow Your Gym
Nicole Aucoin, Roy Uy and Jeff Wasserman on turning Black Friday into real cash for your gym.
Why You Need to Track Your Leads
You wouldn't let a newbie load a barbell blind. Don't run your gym without knowing your lead numbers.
The fastest way to improve your gym business
Amazon doesn't sell things and Disneyland doesn't sell rides. Your gym shouldn't just sell fitness.
Announcing The World’s Fastest Fitness Websites
PushPress partnered with Webflow for faster gym websites with built-in lead tracking and metrics.
3 Must Have Revenue Streams In Your Gym Business
Resilient micro-gyms run at least three: membership dues, personal training and workshops.
Your Website Has One Job: Is It Failing?
Chances are your site talks about your gym. It should talk about your clients and the problems you solve.
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