The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Dan Martell joins the PushPress Advisory Team
Ex-gym owner and SaaS coach Dan Martell joins our advisory board to help us deliver more value, faster.
How To Start A Podcast
You'll never feel ready, and that's fine. Pick a clear topic and audience, and don't skimp on sound.
Cut Expenses – Negotiate Short-Term Lease Amendments
Rent is a major cost. The best time to talk to your landlord was earlier this week. Next best: now.
Communicate and Be Transparent With Your Members
Members want proof you're taking precautions. Over-communicate, and show them action is happening.
Work The Problem
Eric LeClair on bringing structure to the chaos COVID-19 dumped on gym owners, one step at a time.
Podcasting 101 - Quick And Easy Podcast Setup
You could have a published podcast by the end of this article. Here's the simplest setup that works.
Gym Podcasting 101
Should your gym podcast at all? Start with exactly who you're talking to, then worry about the rest.
How to Switch Gym Management Software
Skip the forum hot takes. Here's how to narrow the field, run demos and actually pick a platform.
How to Throw a Gym Grand Opening
Before you buy decorations or raffle prizes, visit your Chamber of Commerce. Here's why, and what's next.
Why You Need To Blog For Your Fitness Business
You already know your stuff. A blog is how people outside your gym find out and walk through the door.
Presenting: PushPress Free
Gym software for $0 a month, built for owners who aren't ready to pay $150+ for it.
Driving Client Happiness Using the CrossFit Open
CrossFit Station ran every Open since 2009 on pencil and whiteboard. Then they tried PushPress.
Building A Better Gym Without The Costs - PushPress Free
Marcus Reyna of Elevated Fitness called PushPress Free a no-brainer. Here's how early adopters use it.
How To Use Pre-Orders To Sell Apparel Risk Free
Jamie Hagiya funded her Regionals trip by selling fan shirts with $0 risk. Here's how she set it up.
5 Seconds! That's all you have...
Visitors need to know what problem you solve, how, and how to join. Fast, or they click away.
6 Business Practices for Long-Term Success
Building, equipment, tomorrow's workout: check. A plan to still be open in two years? Six habits.
5 Free Marketing Tactics for New, Cash-Strapped Gyms
Scrimped, saved, took out a loan for the iron. Five free ways to get clients in the door anyway.
Long and Short-term Membership Goals for a New Gym
Everyone chases 100 members in year one. That number can mislead you. Set goals that fit your gym.
When to Spend (and When to Save) as a New Gym Owner
A yoke, a fleet of bikes, a 9am class, a raise. Everyone wants you to spend. Here's how to pick.
First-Time Gym Owner? Read This.
Dan Uyemura and Chris McConachie on the mistakes they made, so your first year hurts a little less.
7 Financial Best Practices for First Year Gym Owners
You don't need ten new Concept2 ergs on day one. Seven ways to run a tight financial ship in year one.
4 Things Your Gym Needs for Digital Marketing Success
Digital marketing is like training: never done. Lock in these four foundations before chasing tactics.
5 Steps to Success for New Gym Owners
Half of small businesses don't reach year five. Nikole Gessler and Alex Tubbs on how to beat the odds.
Convert More Leads Using Better Website Photos
People scan before they read. Your photos make the first impression before a single word does.
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