The Business of Fitness Blog

6 Business Practices for Long-Term Success

5 Free Marketing Tactics for New, Cash-Strapped Gyms

Long and Short-term Membership Goals for a New Gym

When to Spend (and When to Save) as a New Gym Owner

First-Time Gym Owner? Read This.

7 Financial Best Practices for First Year Gym Owners

4 Things Your Gym Needs for Digital Marketing Success

5 Steps to Success for New Gym Owners

Convert More Leads Using Better Website Photos

Gym Social Media Marketing Playbook: Posts, Cadence, and What Actually Works

A practical gym social media marketing playbook — which platforms to pick, what to post, the weekly checklist, and how to turn DMs into intro signups.

Gym Equipment & Floorplan: A Practical Guide

What equipment to buy, what to skip, and how to lay out your gym on day one. Real dollar ranges, sq ft math, and a 50/100/150-member growth timeline.

How to Pick the Perfect Gym Location

How to choose a gym location: 10 criteria that actually matter, a walkthrough checklist, and the red flags that should stop you signing the lease.

The 9 Word Email For Boutique Gyms