The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
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The First 90 Days Retention Playbook for Gym Owners
Dave Kovar keeps his quit rate at 3% across 3,000+ members by turning new sign-ups into a habit fast.
How to Improve SEO for Your Gym Website in 2026: A Complete Guide
Your gym is either on page one for 'CrossFit near me' or it isn't. Here's how to get there this week.
What Is HYROX? The Complete Guide for Gym Owners
750,000+ athletes raced in 2025, and most functional gyms already own the gear. Your members will ask.
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The 5-Track HYROX Class Rotation That Doubled Race Sign-Ups Every Year
Brad Raysby started with 12 people who didn't know what HYROX was. Now race sign-ups double every year.
Why Coach Buy-In Is the #1 Predictor of a Successful HYROX Program
Paul flew his coaches to a race in Toronto. Brad got all 8 of his to compete. Neither pays for ads.
How Much Does It Cost to Open a BJJ Gym in 2026?
Expect $10K to $100K upfront, and $120 to $200 a month for unlimited. Here's where the money goes.
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7 Best Mindbody Alternatives for Gym Owners in 2026
Most owners start looking after another price-hike email. Seven alternatives, starting with a free plan.
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5 Gym Sales Tips That Work (Because They're Really Just Coaching)
Every member you have went through a sales process. Plenty who didn't join went through a broken one.
How Much Does It Cost to Start a Gym? Full Cost Breakdown (2026)
Most small gyms land between $50K and $250K. Lease, equipment and payroll eat the biggest share.
How to Create a Gym Business Plan in 6 Steps
Running a gym without a business plan is like building IKEA furniture without the instructions.
How PSKC Runs a Gym That Changes Lives
Dale King opened a $5-a-workout gym in one of Ohio's poorest counties. Then he ditched the whiteboard.
How AI Coaching Tools Help Gym Coaches Build Stronger Member Relationships
Paul Markhauser uses AI to greet new members and coach around injuries. It brings him closer to them.
The Coach Scheduling Template That Takes You Out of the Equation
If your coaches text you when they need a class covered, you don't have a scheduling system. You are it.
8 Gym Website Examples That Nail Design & Conversions
You get about three seconds before a visitor bounces. Eight real gyms on Grow that make them count.
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Busy But Broke: Why High-Revenue Gyms Can Still Lose Money
An $80K-a-month gym can be less profitable than a $40K one. Revenue mix, payroll and owner pay are why.
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What Is Small Group Personal Training? A Guide for Gym Owners Considering the Model
One coach, 2 to 8 clients, priced between group class and 1-on-1. More revenue, less coach burnout.
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How to Run a Reactivation Campaign for Former Gym Members
Your warmest leads are already in your CRM. Dave Kovar reaches out to former members three times a year.
10 Best Member Apps for Gyms and Fitness Studios in 2026
A declined card, two no-shows, a roster in a spreadsheet. A good member app takes that off your plate.
What Gym Websites Get Right — and Where Growth Actually Comes From
We reviewed 98 real gym websites. Almost none needed a rebuild. They needed focus.
How to Reduce Gym Churn: The 3 Moments Members Quit
Around month 3, months 6 to 7, and at renewal. Data from thousands of gyms shows when to step in.
GymMaster Alternatives: The Smarter Switch for Gym Owners Who Want Simpler Billing
You're not after more features. You want to know who's unpaid and what's actually coming in this month.
What is a Winter Arc? And How to Master Yours
Start in October, build through the holidays, hit January already rolling. Your members want in.
How to Make Gym Goals You'll Actually Keep in 2026
"Get in shape" is too vague and "work out every day" isn't realistic. Seven ways to set goals that last.
Key Takeaways From Our Recent Webinar: AI for Fitness Leaders
AI won't replace your coaches. CRO Nick Reyes and Zach Forrest on where it saves time and cuts burnout.
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