The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
PushPress Wrapped: Our Top Moments of 2025
30M+ check-ins, 100+ feature releases, and a lot of gym owners who showed up for each other.
2025: The Year PushPress Hit a PR
100+ updates shipped, from Tap to Pay to AI that's actually useful. Here are the ones that mattered.
Introducing Year in Review: Your Members’ Story, Told Like Never Before
Every member gets a personalized, shareable highlight reel of their year of training at your gym.
10 Best Fitness Gifts for Gym Lovers
Picked by the 30+ gym owners and operators on the PushPress team. Gifts lifters will actually use.
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Capture More Revenue at Your Gym... Without Slowing Down
Drop-ins, forgotten wallets, long merch lines. Tap to pay lets your staff take payment anywhere.
Why PushPress is Going AI-First (and What It Means for Gyms)
Owners are burning out before they ever get to coach. AI-first is how PushPress plans to fix that.
Building Bulletproof Systems for Gym Efficiency
Still coaching classes instead of watching them? Six steps to build systems that free you up.
How to Create Gym Content That Dominates AI SEO
AI search is changing who ranks. Reviews, expert-driven content and real blogs are what it values.
How Gym Owners Can Prepare for a Consultation
Your consult is a prospect's first real impression. Walk in unprepared and you leave money on the table.
ProductPush: April 2025
Belt tracking for martial arts academies, a bigger Staff App update, and refreshed member tracking.
PushPress Is Expanding Into Martial Arts and Combat Sports
Still tracking student progress on note cards? PushPress is coming to martial arts and combat sports.
How to Track Belt Promotions at Your Martial Arts Academy
Promotions are only as fair as the data behind them. Here's how to track belts so nobody ready gets forgotten.
Introducing the New and Improved Grow
Our biggest Grow update ever, shaped by feedback from current and churned users. Here's what's new.
The Core Dashboard has 4 big updates
Custom quick links and sharper insights put the things you check every day right on your home screen.
Harness the Power of Priority Booking at Your Gym
Popular classes fill in minutes and frustrate members. Priority Booking lets premium plans reserve first.
ProductPush: February 2025
Automated celebration posts are getting roughly 3x more feed engagement. Plus four more February updates.
How PushPress Accelerated & Streamlined On Track Wellness’ Success
After leaving Mindbody, On Track Wellness doubled weekly leads and saved 5-6 hours a week.
ProductPush: January 2025
Year in Review gives members a personal recap of their year at your gym. Plus updates to save you time.
The PushPress Feature Spotlight: 2024
A recap of the year's new tools for engaging members, running the gym and cutting the manual work.
PushPress 2024 Year in Review: Building the Future of Gym Management
We shipped more features in 2024 than the past few years combined. Here's what's live and what's next.
How to Create a Gym Marketing Plan Focused on Growth
Your plan has to win new members and keep the ones you have. Start with social, referrals and content.
The Power of a New Gym Member’s First Day
Sharon almost turned around in your parking lot. What happens next decides whether she becomes a member.
How Rare Breed CrossFit Built an Inclusive Gym with PushPress
A Pride workout cost Ryann Bowser 15 cancellations at her old gym. So she built Rare Breed CrossFit.
Gym Onboarding Series, Part 4: Creating An Unforgettable First 90 Days
You've nailed the No Sweat Intro and PT sessions. Here's how to make the rest of the first 90 days stick.
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