The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Four Simple Steps to Write an Effective Gym Mission Statement
A gym mission statement identifies the purpose, core values and emotional connection of your business. Here are four easy steps to start crafting yours!
Protecting Your Gym: The Three Critical Parts to a Rock-Solid Gym Waiver
Protecting your fitness business starts with having a solid gym waiver. Matthew Becker from Gym Lawyers shares the three key sections to include!
Spiking Spooky Sales: Best Practices for Holiday Gym Apparel Orders
Capitalize on the holidays every year with gym apparel orders! Here are some dos and don’ts from the experts to help save you time and increase gym revenue.
Owning a Gym: The Three Legal Documents Every Gym Needs
Owning a gym is always an adventure, and it's important for you to protect your fitness business. Here are three legal documents your gym needs!
Kill’n It: How PushPress Helped Launch a New Mobile Fitness Business
Dylan Kill launched Kill'n It Fitness in August 2023. Here's how PushPress has helped him get started, manage clients and prepare for future growth!
How to Grow Your Gym with the Help of Social Media Influencers
Working with social media influencers can help with gym growth, brand awareness and more. Here are some ideas of how to start and where to look!
Opening a Gym: The Four Legal Steps That Shouldn’t Be Overlooked
When you're opening a gym, it's important to make sure you and your business are protected for the long run. Here are the four legal steps to start with!
It’s Finally Here: The PushPress Merged Members App
The PushPress merged app is finally here! Your members can now manage reservations, log workouts, connect with the community and more, all in one place!
Why a SWOT Analysis is Important for Every Stage of Owning a Gym
Many factors will evolve through the stages of owning a gym. Performing a SWOT analysis can help you project, predict and protect your fitness business.
Five Steps to Create an Unforgettable Member Experience for Your Gym
Creating the ultimate member experience can increase revenue and retention for your gym. Here are five steps to manage each step of the journey!
Gym Owners’ Guide to Creating a Successful Gym Marketing Funnel
Building an effective gym marketing funnel is essential for guiding customers through the buying journey. Here are why and how to set up your funnel today!
Five Steps to Launch a Successful Youth Fitness Program at Your Gym
A youth fitness program can be great for increasing gym revenue and introducing a healthy lifestyle. Here are five steps to get started!
The One-Two Punch for Your Gym Marketing Strategy
The most successful gyms are using a combination of both paid and organic strategies in their gym marketing. Here are some elements and examples of both!
How One Florida Gym Owner Uses PushPress to Grow His Gym
Gym owner Nick Penizotto recently made the switch to PushPress for all his gym management needs. Here are five of his favorite tools for growth and revenue!
Got Drop-Ins? Streamline with PushPress to Wow Your Visitors
Welcoming drop-ins can be a fun way to drive some additional revenue at your gym. Here's how PushPress makes managing drop-ins quick and easy!
Four Tips to Order and Manage Your Gym Equipment Like a Boss
Managing gym equipment is an inevitable part of owning a fitness business. Here are four tips to make your equipment fit your unique gym's needs and budget!
Creating Intrapreneurs: How to Drive Personal Training Revenue
Personal training can be a hidden revenue gem for your gym. Here's why you should consider creating intrapreneur opportunities for your team of coaches!
Five Fast-Track Tips for Successfully Starting a CrossFit Gym
As you're starting a CrossFit gym, the key is to build a strong foundation for increased revenue and retention. Here are five areas to focus on!
Six Attributes to Copy from Highly Successful CrossFit Gyms
Even though each affiliate is unique, there are similarities among those that are crushing it! Here are six traits of successful CrossFit gyms to consider.
Long-Term Loyalty: Increasing Member Retention with PushPress Grow
Member retention is just as crucial to the growth of your gym as new member acquisition. Here are three ways PushPress Grow can help with both!
Adapt and Overcome: How to Handle the Top Ten Gym Owner Struggles
Being a gym owner comes with a unique set of challenges. Here are ten common struggles among gym owners and suggestions for how to solve them!
Help Members Get Out of Their Comfort Zone with a Gym Challenge
A gym challenge is a good way to test your members and bring your community together. Check out these other benefits and challenge your members today!
Get AMPED: How PushStart Helps Gym Owners Run a Better Business
PushStart is an ever-expanding series of videos and resources, designed to help PushPress gym owners grow their business. And the best part is, it’s free!
How to Maximize Gym Member Check-Ins this Fall
Gym member check-ins provide beneficial data that can help you predict and plan your business! Here are five ideas to maximize check-ins this fall season!
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