...And the PushPress Family Continues to GROW!

March 7, 2015
...And the PushPress Family Continues to GROW!

We would like to welcome Clayton Borah and CrossFit43North in Nampa, Idaho to the PushPress family! It really means a lot to all of us here when a new affiliate owner trusts us and our product to help them open their doors and succeed at turning a passion into a business.

Nothing puts the humantouch on a business more than hearing from the owners themselves. Rather than paraphrase, here is CF43North intheir own words:

About Meand the Box:

“I’ve spent the last 12 years working as a graphicdesigner. I have BA in graphic design, and MFA in strategic design and I owneda creative firm for 3 years before deciding I’d rather help people becomebetter versions of themselves than help businesses I didn’t believe in brandthemselves in ways that weren’t true to who they really were.

My wife and I both have day jobs and are putting all ourspare time and effort into starting a community at CrossFit 43 North. We’restaring small. Really Really Small. Like 5 members small, and are planning ongrowing very slowly. We are keeping our class sizes capped at 10 so thateveryone get’s the best coaching possible and we’re going to be doing straightup #classicCrossFit. No strength cycles, no fancy programing, just constantlyvaried functional movements performed at high intensity.

With my background in branding we’re putting a lot ofthought into how to strategically build a community that truly reflects ourshared values. The client experience is #1. It’s about our athletes loving whothey are as part of CrossFit 43 North, and not about building the biggest gymaround. We define success a little differently.

We’re going to keep it simple, and enjoy the ride.” - Clayton Borah



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