Another important piece of the puzzle is how you’re storing your customer data and for how long. Your policy should be clear on data possession and your timeline. Also, keep in mind, depending on where your company is located, you may need to include where the data is being stored.Okay, stay with me, just a few more things…Let’s talk about who has access to the customer’s data. Your policy should include information on if you share customer data with other companies or third parties, and if so, you should provide the customer with an easy way to opt-out. Finally, make sure that you include an outline of the security measures that you are taking to safeguard customer data, either by you or the vendors you use. Make sure that the policy is clear and explicit so that your consumers can actually understand it.
Ultimately, this is your decision...I would write this myself because I am a lawyer, literally, I have my law degree. However, if you haven't passed the bar yet, we have a couple of other options to consider:
Don’t forget to check out the FTC’s website, which also has some great resources to get you on the right track.
This blog post has provided information about the law designed to help our readers better understand the legal issues surrounding internet marketing. But legal information is not the same as legal advice -- the application of law to an individual’s specific circumstances. We insist that you consult a lawyer if you want professional assurance that our information, and your interpretation of it, is accurate. To clarify further, you may not rely upon this information as legal advice, nor as a recommendation or endorsement of any particular legal understanding, and you should instead regard this article as intended for entertainment purposes only.
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