Meet The Team: James Plata

Eric LeClair
September 23, 2021
Meet The Team: James Plata

"The most important thing is to try and inspire people so that they can be great in whatever they want to do." - Kobe Bryant

James brings 15 years of experience to the team. He grew from personal trainer, CrossFit Coach, to general manager, and Affiliate owner of Lincoln Park CrossFit in Chicago. As an Affiliate owner, James had the ability to build the environment and develop his team. This helped him execute his vision of changing people's lives.

James leads Brand and Product Marketing for PushPress. He has always been in awe of “how tight knit of a group the PushPress team was (and is) and what really bonds everyone together is their experience as gym owners or as business owners.”

As an Affiliate owner, James knew that “dominating his day” meant control of his own schedule. That required him to develop systems, processes, and a team. That framework gave James the freedom to move between the gym and his primary role as a husband and father. In turn, that allowed him to work on his business but to also be present for his family.

Eric LeClair

Eric LeClair works on the Marketing Team at PushPress. Eric has been a CrossFit Affiliate owner for 16 years. He's built three separate gyms and developed over 20 staff members to run operations at those facilities. He's a Veteran of the US Army, married with two little kids, and spends lots of time with his two boxers backpacking and exploring new adventures!

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