This is going to be a series of posts about how we’re working to shake up the industry of Gym Management and Billing Software. Each of these posts also apply to your gym - because our businesses are very much the same at the core. Read the series to find out more and how it applies to you.
Our Sales Process Is Backwards And Yours Should Be To
When someone initiates a sales inquiry with us, our entire process is to help us (and them) figure out if we’re NOT a good fit for them. Every business is different and we understand we’re not a perfect fit for everyone. We want to work with people who ARE a good fit for us.
If we try to slam every potential client into our business, we will end up spending a disproportionate amount of time trying to help clients who will likely end up leaving us anyways. And if we do that, we won’t be spending that time working with clients who WILL stay with us.
10 Minutes To Hear Your Needs
Our initial 10 minute sales call with you will be us listening to you, not the other way around. We need to know what your specific needs are in order to determine if we are a good fit for you. It will not be 10 minutes of us selling you on what we do - because what matter is it what we do if it doesn’t line up with what you need?
40 Minute Demo To Prove We Hit Your Needs
If we determine you’re not fit for us, we often will recommend a system we feel is best for you after this quick 10 minute call. Only if we do fit your needs will we move forward to a 40 minute demo where you can see the system (no point wasting your time if we don’t fit!) This demo is tailored to your needs, as previously discussed. This gives you the chance to see if our solutions to your problems are suffice - and allows us to work thru your problems in person with you. Most systems will take you thru a scripted sales pitch, showcasing their “coolest” features - but again - what’s the point of you seeing things you might not even need?
30 Day Free Trial Is Where Rubber Meets Road
Many other systems don’t even offer a 30 day free trial - but we feel it’s imperative in making sure we are the right fit for you. During this “dating period”, we work with you to make sure we’re holding up our end of the bargain in making your life easier as a gym owner.
Some of our competitors will try to increase the “lock” on your business by requiring contracts. We do just the opposite. There’s no contracts with PushPress, so entering into business with us, is completely at-will and you have the option at any time you find we don’t meet your needs to move on to something that fits you better.
Bring This Back To Your Gym
Everything we do here at PushPress is rooted in the concepts of good service business. We own gyms, so we know many of the fundamentals we apply here business wise also hold true within your gym.
Approach each potential client as someone you need to help, and understanding their needs is the first step to helping. Resist the urge to tell them about all your accolades and credentials unless they ask - rather ask them questions on first consultation. Let their answers guide your process. Show them exactly how you can solve their problems, or refer them to someone who can. Trust me, your potential clients will be astounded if you’re genuinely looking out for their best interests, even if they don’t end up one of your clients.
Want To See The Magic Happen?
Curious what it’s like to go thru a sales process where we’re actively trying to disqualify you? Even if you’re not interested in our software, maybe give it a shot, to see how you can apply this to your gym sales process. Click here to get started with a 10 minute quick consultation!
And we’ll throw in this video just for a little fun. PushPress Athlete - Jamie Hagiya messin’ around at the box.