We will be talking more about this concept in the days and months to come. But just like we surfaced the scourge of the Merchant Processing world recently with our blog post, we decided it’s time to bring to light the fallacy of the “All-In-One” software solution.
Imagine if you will:
You’re the owner of a top notch CrossFit affiliate. The best one in town. As you head downtown, you see a brand new gym being built. It’s new and shiny and has all the buzz going on around it. You check their brochure and they offer:
- Personal Training
- Boxing Classes
- Mixed Martial Arts Classes
- Mediation and Spiritual Healing
- and More!
As the specialist - are you afraid of this new gym?
NO. You Are Not Afraid.
You put endless hours of dedication you put into your craft. There’s absolutely no way a gym who fragments their energy into that many services could even come close to providing the level of service you do in your niche.
Your Specialized Training Wins Everyday
In fact, you might welcome this big gym for establishing. As you know they’ll likely introduce many key facets of fitness to their clients, who will begin seeking better, specialized training when they outgrow the glaring limitations and shortcomings of the all in one gym.
You know this, and thus, you stay laser focused to your area of expertise.
This Fact Is True For Any Service Business
- Specialists can become an expert in a subject matter, but a the cost of being an expert at other, non-related subjects.
- Generalists can become good at many things, but at the expense of being an great in anything.
All-In-One solutions are generalists. Thus, the best they can become is mediocre to good in any potential category they serve. The marketing angle of the all-in-one business is “we do everything you want”, but we all know when you do much, you do nothing great.
PushPress is a specialist. We are locked in on providing your the absolute best business management software for your gym. It’s all we focus on, and our sole purpose. We strive to be a 10 in all things related to this, and not even deal with anything else.
PushPress is All-Inclusive, Not All-In-One.
There’s a huge difference in the nuance of these words.
All-In-One. Tries to do it all. At best, they become a strong generalist.
All-Inclusive. Seeks to be the best in breed at what they do. For things they do not consider a core-specialty, they look to integrate and partner with other best in breed companies to provide seamless access to what they do.
As I mentioned at the top of this post, we will be expanding on this concept more. Next time, we’ll talk about some of the detailed fallacies of the all-in-one. Until then, keep being the best at what you do - and maybe our paths will meet one day down the corridors of excellence!
Want To See If PushPress Is Right For You?
Book a 10 minute phone call with one of our dedicated professionals who understand your business (yes, they OWN gyms too).