The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Gym Owner Debate: The Pros And Cons Of Kids And Dogs In The Gym
As a gym owner, where do you stand on having dogs and kids in your facility? Today, we're talking about the pros and cons from both sides!
Starting A Gym: The Dos and Don’ts of Membership Discounts
Whether you're starting a gym or looking to revise your pricing strategy, discounts can be an uncertain topic. Here are some dos and don'ts to help you!
“A Really Cool Opportunity”: Running a Non-Profit Gym
Unique situations can sometimes present opportunities for gym owners. Here are three tips from Nick Johnson about running a non-profit gym!
Increase Gym Revenue: The Art Of Selling Nutrition & Personal Training
Selling appointments-based services can help your members and your bottom line. Here are five tips from gym owner Rudy Trevino to increase gym revenue!
PushStart Webinar Recap: Combatting Gym Owner Burnout
Feeling overwhelmed or burned out? Check out this recent PushStart webinar for various scenarios with actionable steps to help you avoid gym owner burnout.
You Don't Have a Lead Problem. You Have a Follow-Up Problem.
Gyms running Grow get 48% more leads. Not because it finds more leads, but because it answers the ones you already have. Here is what that actually looks like.
Protect Your Fitness Business: Legal Tips For Gym Owners
To protect your fitness business, legal is not a DIY project for gym owners. Matt Becker from GymLawyers.com is sharing tips to keep your business safe!
The Long & Short Of It: Gym Member Retention Is Key For Growth
The secret to brand loyalty and increased member retention is creating the ultimate member experience. Here are five ways to keep long-term, happy members!
Starting A Gym: The Essential Elements Of A Gym Marketing Plan
Your gym marketing plan is an integral part of your success and growth. Here are the top ten tactics that you can implement today!
Raise The Impact: The Secret To Opening A Second Location
With the right steps, opening a second location can be lucrative and rewarding for gym owners. Here are three tips from Chris Williams to get started!
Starting A Gym: Building A Brand That’s Powerful And High-Performing
Dedicate the time to building a brand and refining it over time. You’ll create loyalty and referrals, driving retention, revenue and growth. Here's how!
Beyond Classes: The Benefits Of Booking Appointments At Your Gym
The PushPress Appointments feature got an upgrade! Now your members can book appointment-based services at your gym quickly and easily.
Mark As Read: How To Increase Open Rates For Email Marketing
Email can be powerful and effective for gym revenue and retention. Here are five strategies to grow your gym with email marketing.
Starting A Gym: The How To Guide For Doing Market Research
Market research is an integral part of starting a gym. Here are eight key things to consider when doing research for your fitness business.
Your Most Valuable Asset: Save Time With PushPress Grow
What could you do with additional hours of free time? Here are six ways PushPress Grow helps to automate your tasks and free up your calendar.
Being Fully Prepared: Why You Absolutely Need A Gym AED
When it comes to protecting your members and your business, it's important to have a gym AED. Vaughn Vernon of Affiliate Guard answers the important FAQs.
How To Boost Gym Retention And Revenue With Email Marketing
Email marketing is an effective component of your gym's growth strategy. Here are six campaign ideas to drive revenue and retention with email today!
Market Research for a New Gym (in 5 Spreadsheet Tabs)
Gym market research without the 40-page business plan. Five spreadsheet tabs that tell you whether your zip code can support the gym you want to open.
The Gym Marketing Plan: Website, SEO, and Lead Gen That Actually Work
A practical gym marketing plan built around five pillars: website, local SEO, lead gen, email nurture, and word of mouth. Real budgets, real numbers, no fluff.
Six Revenue-Driving PushPress Grow Workflows You Should Be Using
How can automation help you run your gym better? PushPress Grow Product Owner Ben Rocha shares six effective workflows to implement at your gym.
Grow Your Gym In 2023 With The Gym Accelerator Summits
Looking for increased revenue, better client results and greater positive community impact? The Gym Accelerator Summits are here to help your business grow!
How One Gym Owner Uses PushPress Technology To Run Two Gyms
Gym owner Chris Williams used to spend countless hours on admin tasks. Now, with the help of PushPress, he's enjoying running two successful gyms!
Say What?! $3,700 Up For Grabs In The PushPress Check-In Challenge
The PushPress Check-In Challenge is almost here. It's your chance to win $3,700 in prizes and gather beneficial data to help you make business decisions!
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