The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Raise The Impact: The Secret To Opening A Second Location
A second location doesn't mean double the profit. Chris Williams shares three tips to get it right.
Starting A Gym: Building A Brand That’s Powerful And High-Performing
Building a brand is like baking the perfect cookie. Simple in theory, tricky to execute, worth every bit.
Beyond Classes: The Benefits Of Booking Appointments At Your Gym
Stop scheduling PT sessions by text between clients. Members can book appointments themselves now.
Mark As Read: How To Increase Open Rates For Email Marketing
Great copy is useless without the right list. Five ways to get audience, message and measurement right.
Starting A Gym: The How To Guide For Doing Market Research
Charging $150 because everyone else does isn't a strategy. Eight things to research before you open.
Your Most Valuable Asset: Save Time With PushPress Grow
Fast replies win leads. Six Grow automations that respond quickly and still sound like you.
Being Fully Prepared: Why You Absolutely Need A Gym AED
AED rules for gyms vary by state. Affiliate Guard's Vaughn Vernon answers what owners need to know.
How To Boost Gym Retention And Revenue With Email Marketing
Email isn't glamorous, but it's reliable. Six campaign ideas that build trust and drive revenue.
Market Research for a New Gym (in 5 Spreadsheet Tabs)
Skip the $5,000 consultant report. One honest weekend tells you if your zip code can support your gym.
How to Price Gym Memberships (and Use Discounts Without Eroding Margin)
Set your unlimited tier $30 too low and a 100-member gym hands back $36,000 a year. Forever.
The Gym Marketing Plan: Website, SEO, and Lead Gen That Actually Work
Most gyms don't have a marketing problem. They have a focus problem. Five pillars and one budget.
Six Revenue-Driving PushPress Grow Workflows You Should Be Using
About half of PushPress gyms offer a trial class. Ben Rocha on that and five more underused workflows.
Grow Your Gym In 2023 With The Gym Accelerator Summits
Started by HSN's Nicole Aucoin in 2018, the summits bring owners, managers and coaches together to learn.
How One Gym Owner Uses PushPress Technology To Run Two Gyms
Chris Williams grew average client revenue at CFT Fitness from under $150 to about $200 a month.
Say What?! $3,700 Up For Grabs In The PushPress Check-In Challenge
Tracking MRR grows your gym. Cleaning toilets doesn't. Check-ins belong on the first list.
Unexpected Growth Path: When Renting Gym Space Goes Sideways
Renting out space sounds like easy passive income. One owner's story shows how it can go sideways.
Hitting Revenue PRs: How PushPress Played A Part In One Gym’s Growth
Swift River CrossFit went from cashing checks to 230 members and record revenue months.
Can’t Make This Up: When Starting A Gym Doesn’t Go As Planned
A pandemic, a tornado, and contractor trouble. Marissa Reese's gym opening story, and what she learned.
Escaping Overwhelm: How Gym Owners Can Avoid Burnout
Dave Yandel burned out and sold his gym after seven years. His six tips so you don't repeat it.
Keep Calm And Plunge On: Managing An Unpredictable Gym Event
Aimee Moller's move-in fundraiser at Swift River CrossFit went off the rails. How she rolled with it.
PushPress Staff App: The Ultimate Tool For Your Coaches And Staff
Your coaches shouldn't juggle multiple tools to run a class. The Staff App puts it all in one place.
Don’t Sweat The Small Stuff: When A Gym Competition Goes Sideways
Amanda Peretich's first Festivus Games at CrossFit Panthera didn't go to plan. Here's what she learned.
Sober And Stronger: The Power of Highlighting Your Gym Members
Every member has a story. Share the right one and someone else thinks, "That person is like me."
Fight (Party) Gone Bad: Lessons Learned About Gym Community Events
Community events build loyalty, until they go sideways. Rudy's party story and the lessons he learned.
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