The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Selling Gym Memberships: Tips From The Pros At LASSO
Listing prices and class times isn't selling. Five tips from the LASSO founders to raise your close rate.
Tale Of The Tape: How One Gym Owner Learned An Expensive Lesson
Over-delivering feels generous until the bill shows up. Madlab's Emily Beers learned it the hard way.
First Impressions About Gym Members Aren’t Always Accurate
No-shows rarely last. Price shoppers don't know what to ask. But some first impressions are dead wrong.
What’s A Vacation? Lessons From A Gym Owner About Taking Time Off
Even a weekend off can feel impossible. Three tips for stepping away without coming back to a fire.
March Madness: PushPress Gym Owners Share Their Craziest Stories
That one member. A merchandise mishap. That one time... Real gym owner stories and the lessons inside.
Automation For Gym Owners: Save Time And Boost Revenue With Grow
Think of it as a revenue-producing team member that never takes a day off. Five Grow workflows to try.
Hiring Full-Time Coaches: The Why, When And How For Your Gym
Kyle Jack and Mario Carannante on when to go full-time with coaches, so your gym runs without you.
Building A Successful Fitness Business With A Remote Team
Dark Horse Rowing founder Shane Farmer has run his business with a remote team since 2015. His six tips.
Why GymJobs Is The Ultimate Resource For Hiring Coaches And More
A beloved coach moves away and nobody steps up. GymJobs by PushPress is a free job board for that moment.
Why Having A Business Mentor Can Help You Level Up Gym Ownership
Two-Brain studied 10,657 gyms, owners with mentors vs. without. Worth a look before you go it alone.
The Paper Trail: Five Essential Documents Every Gym Owner Needs
Your gym feels like family. That's exactly why you need an employee handbook and policies in writing.
Play The Long Game: Five Tips For Retaining Coaches
Coaches leave for school, new cities or burnout. Here's how to make coaching a career worth staying in.
You Complete Me: The Dos And Don’ts Of Hiring A GM For Your Gym
Your GM will be your right hand, so don't rush it. Five tips for finding the right person the first time.
Be Their Hype Squad: Encouraging Your Gym Team to Succeed
A cert alone doesn't make a rockstar coach. Three ways to turn your team into leaders with real careers.
Drumroll Please: The New PushPress Logo Has Entered The Chat
A new logo won't change your business. Here's why we did it anyway, and what stays the same.
How A NorCal Gym Generates $20k Per Month Through A Learning Center
Country Strong Fitness turned 2,000 sq ft of open space into a learning center for 60 homeschooled kids.
Business And Pleasure: How To Build Relationships with Your Team
Google says don't befriend your staff. In a gym built on community, that rule might not apply.
Earning By Learning: The Benefits Of Continued Education For Coaches
One coach takes the seminar. Your members, your other coaches and your retention all get the payoff.
Gym Owners’ Guide To Running Team Meetings That Don’t Suck
Nobody wants the meeting that should've been an email. Five tips to make yours worth showing up for.
Three Tips For Hiring CrossFit Coaches (And Where To Find Them)
An L1 cert doesn't make a coach. Hire people who'll stay, so your mentoring hours actually pay off.
Growing Your Gym Team: When and How To Make Your First Hire
Coaching every class and cleaning the toilets? Needing a hire means you're doing something right.
How To Go From Coach To CEO By Building The Right Team
Most gym owners start out buying themselves a full-time coaching job. Three tips to get out of it.
The Dream Team: Building And Growing Your Gym With The Right People
No two gyms are alike, but none grows without the right people. Hiring dos and don'ts for every stage.
How To Run An Intramural CrossFit Open: Make It Simple, Fun, Profitable
If The Open feels like a pile of work you dread, your members will feel it too. Keep it simple.
Follow along and build a better gym with us
Get actionable strategies and ideas to help you grow your gym and manage it successfully, in your inbox every week!