The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!

The Price Is Right: How To Set Your Gym Membership Pricing
Setting your gym membership pricing is one of the most important steps for financial success. Here's what to consider when getting started!

Why You (REALLY) Need A Gym Blog And How To Start One
A gym blog can be the perfect addition to your marketing efforts. Here are some reasons why - and some tips for how - to start one today!

Why Gym Member Check-Ins Help You Make Business Decisions
Gym member check-ins provide beneficial data that can help you predict and plan your business! Here are seven reasons you should be checking members in.

LASSO Series Part 4: Generate Quality Organic Leads With Paid Gym Ads
When it comes to lead generation, paid gym ads are essential. LASSO founders Blake Ruff and Sherman Merricks explain why paid ads have multiple benefits.

$2,400 For 12 Weeks: Jason Yule Knows High-Ticket Gym Sales
Jason Yule went from selling $150 CrossFit memberships to $2,400 Health Launch programs. Here's how his high-ticket gym sales strategy works!

Tech Yourself Before You Wreck Yourself: Exploring Gym Technology
Gym technology can save time, improve member experience and increase revenue for gym owners. Here are six options to explore!

The Correct Way to Capture Customer Feedback At Your Gym
Small business owners need to capture actionable customer feedback. PushPress CRO Nick Reyes shares the three types of interviews you should be doing!

From Slow To Fast: PushPress Product Improvements
At PushPress, we're unveiling a new product improvements process to help gym owners save time and increase productivity. Check out the details here!

How to Create a Unique Selling Proposition For Your Gym
Your unique selling proposition helps you stand out from competition, build brand loyalty and attract new members. Here are five steps to build your USP!

LASSO Series Part 3: Tips From The Pros On Closing Sales
Closing sales is a prerequisite for gym owners to upsurge revenue and growth. Here are some tips from LASSO to change your mindset and close more sales.

Opening A Fitness Business: Five Reasons To Rock Your Gym Presale
A gym presale is an incredible opportunity to create revenue and brand loyalty before your doors open. Here are five reasons to rock your gym's presale!

Ten Must-Have Items For Your Gym Operations Manual
Your operations manual is the guiding document for day-to-day gym life. Here are the ten essential pieces to help you grow, adapt and succeed!

We’re All Authors: Go Write Your Client Stories
As gym owners and coaches, we have an incredible opportunity! Here's how to write the next chapters in our client stories that could possibly change lives.

It’s About Time: Six Ways Automation Can Help Gym Owners
Automation is key to delegating tasks, saving you time as a busy gym owner. Here are six ways PushPress Grow can get the work done for you!

LASSO Series Part 2: The Importance of a CRM for Sales and Growth
Having a CRM is imperative for nuturing leads and members properly. Here's how LASSO and PushPress Grow work together to do the work for you!

Full Send: How to Increase Gym Revenue with Email Marketing
Email marketing is a powerful tool for driving revenue with the right strategy. Here are some simple but effective tips to launch a successful campaign.

A New Perspective: How To Automate The Ultimate Member Experience
Creating the ultimate member experience can be a game-changer for your gym. Here's how to automate the process to save you time and scale your growth!

LASSO Series Part 1: Crafting An Offer That Works To Sell New Clients
Crafting a clever offer and writing compelling online ads is imperative for enticing prospects to act. Here's how LASSO does all of this for you!

What’s A CRM And Why Your Gym (REALLY) Needs One
Having a good CRM is a game-changer for gym owners. Here's how PushPress Grow can automate your follow-up to increase lead conversion and member retention.

How PushPress Grow Helped Robert Schwartz Double His Membership
Robert Schwartz doubled his membership with PushPress Grow. Here, he shares the steps he took to take his business from surviving to expoential growth.

How Your Gym Can Crush Black Friday and Cyber Monday
Black Friday is a huge opportunity to drive revenue and convert leads. Here are some tips to promote offers and spread the word to your target audience.

Building Your Dream Team: Tips For Hiring Coaches
Your team is a reflection of you and your business so build it with the right people! Here are nine traits to look for when hiring coaches.

PowerUp Fall ‘22: Your Member Experience Is Bigger Than You Think
A successful member experience is key for long-term profitability and gym growth. Learn about new products and how PushPress is automating the journey!

How Connor Green is Charging $475 a Month for CrossFit
Connor Green is selling $475 memberships by differentiating his CrossFit gyms. Check out his story and how he's making it happen.
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