The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Refine Your Messaging: Five Things to Avoid in Lead Nurture Convos
Step one in your sales and marketing process is dialing in your lead nurture messaging. Here are five things to avoid in creating an authentic conversation.
How PushPress Helped a New York Gym Pre-Sell, Launch and Grow
Bodied Fitness Club recently opened its doors and is using PushPress products to grow! Here's what they're doing to convert leads and increase revenue.
The PushPress AMPED Model Part 3: PLUG-IN Your Fitness Business
Ready to examine the various processes and systems that will make your gym more efficient? Check out these PushStart by PushPress courses and tips!
Drumroll Please: The PushPress Grow Content Library Has Arrived
PushPress Grow helps gym owners save time by properly nurturing leads and members. Now, the next phase has arrived: Check out the Content Library today!
The PushPress AMPED Model Part 2: MONETIZE Your Fitness Business
Ready to maximize revenue with new ideas and strategies for your gym? Check out these PushStart courses and tips, so you can get started today!
The PushPress AMPED Model Part 1: ATTRACT New Gym Members
Ready to attract potential gym members with new ideas and strategies? Check out these three PushStart courses for ways you can get started today!
How PushPress Free Helped GRIT Grow to 150 Members in Nine Months
From a non-traditional start to 150 members, this Virginia Beach gym is doing all the right things! Here's how PushPress is helping them manage and grow.
The PushPress Staff App: Why Your Gym Needs this Powerful Tool
The PushPress Staff App improves the gym experience for you, your team and your members. Here are three ways it can help you maximize gym success!
Selling a Gym: The Two Key Steps for a Successful Outcome
Selling a gym can be a smooth process if it's set up propertly from the start. Matthew Becker from Gym Lawyers shares the two key details to do it right!
Four Simple Steps to Write an Effective Gym Mission Statement
A gym mission statement identifies the purpose, core values and emotional connection of your business. Here are four easy steps to start crafting yours!
Protecting Your Gym: The Three Critical Parts to a Rock-Solid Gym Waiver
Protecting your fitness business starts with having a solid gym waiver. Matthew Becker from Gym Lawyers shares the three key sections to include!
Spiking Spooky Sales: Best Practices for Holiday Gym Apparel Orders
Capitalize on the holidays every year with gym apparel orders! Here are some dos and don’ts from the experts to help save you time and increase gym revenue.
Owning a Gym: The Three Legal Documents Every Gym Needs
Owning a gym is always an adventure, and it's important for you to protect your fitness business. Here are three legal documents your gym needs!
Kill’n It: How PushPress Helped Launch a New Mobile Fitness Business
Dylan Kill launched Kill'n It Fitness in August 2023. Here's how PushPress has helped him get started, manage clients and prepare for future growth!
How to Grow Your Gym with the Help of Social Media Influencers
Working with social media influencers can help with gym growth, brand awareness and more. Here are some ideas of how to start and where to look!
Opening a Gym: The Four Legal Steps That Shouldn’t Be Overlooked
When you're opening a gym, it's important to make sure you and your business are protected for the long run. Here are the four legal steps to start with!
It’s Finally Here: The PushPress Merged Members App
The PushPress merged app is finally here! Your members can now manage reservations, log workouts, connect with the community and more, all in one place!
Why a SWOT Analysis is Important for Every Stage of Owning a Gym
Many factors will evolve through the stages of owning a gym. Performing a SWOT analysis can help you project, predict and protect your fitness business.
Five Steps to Create an Unforgettable Member Experience for Your Gym
Creating the ultimate member experience can increase revenue and retention for your gym. Here are five steps to manage each step of the journey!
Gym Owners’ Guide to Creating a Successful Gym Marketing Funnel
Building an effective gym marketing funnel is essential for guiding customers through the buying journey. Here are why and how to set up your funnel today!
Five Steps to Launch a Successful Youth Fitness Program at Your Gym
A youth fitness program can be great for increasing gym revenue and introducing a healthy lifestyle. Here are five steps to get started!
The One-Two Punch for Your Gym Marketing Strategy
The most successful gyms are using a combination of both paid and organic strategies in their gym marketing. Here are some elements and examples of both!
How One Florida Gym Owner Uses PushPress to Grow His Gym
Gym owner Nick Penizotto recently made the switch to PushPress for all his gym management needs. Here are five of his favorite tools for growth and revenue!
Got Drop-Ins? Streamline with PushPress to Wow Your Visitors
Welcoming drop-ins can be a fun way to drive some additional revenue at your gym. Here's how PushPress makes managing drop-ins quick and easy!
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