The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
What to Do When a Gym Member Tells You They Have Cancer
A cancer rehab specialist's 3-step plan: what to say, when to refer out, and how to keep them training.
Putting in the Reps: What Changed at PushPress in Q3
280+ fixes and improvements across booking, check-in, and billing, plus what we're focused on next.
Glofox Pricing in 2026: What $99 a Month Actually Gets You
$99 a month gets you a gym that can't take waivers, sell a shirt or collect a lead from its website.
5 Best Software Options for Programming Daily Gym Workouts (2026)
Wodify charges extra for programming on every tier. Here's who wins when WODs and billing share a system.
Your Sales Script Has Drifted. Here's How to Retrain Your Team Before January
Nobody abandons the sales process. They lose 5% of it at a time until the close rate drops.
How to Set Up Online Trial Class Intake (And Stop Losing Leads Before They Walk In)
A 9pm form fill, a next-morning reply, and they've already signed up at the gym down the street.
The Gym Walkthrough: How to See Your Facility Like a First-Timer
Mismatched chairs, sheetrock that needs patching. Your staff walks past it daily. Prospects don't.
What Your Belt Distribution Is Telling You About Your Academy's Business Health
A gap between white and blue belt hits your revenue 12 to 18 months later. Most owners never look.
PushPress vs. Wodify: What Your Gym Software Actually Costs in 2026
Wodify's only published number is a $199 rate, crossed out for a $99 deal you need a demo to get.
How to Train Your Gym Staff on Your Software
If you disappeared tomorrow, would your front desk run without you? Tell, Show, Do, Check gets you there.
Gym Billing Software: The Cost Nobody Puts on the Pricing Page
The subscription is the small number. Processing fees usually cost more, and they're in the fine print.
How to Start a Fitness Blog Without Ever Sitting Down to Write
Talk it out on your drive to the gym, let AI clean up the transcript, and skip the blank screen.
Martial Arts School Exit Interviews That Win Google Reviews
Omar Kadi runs a scored exit interview on every cancellation. The members who loved it leave reviews.
5 Weekly KPIs Every Martial Arts School Should Track
Most owners know their monthly revenue. Few know their show rate. Omar Kadi tracks five numbers weekly.
How to Hire and Develop BJJ Instructors at Your Academy
Your next great instructor is probably already on your mats. Pay rates, trial classes and the pipeline.
The Gym Founders Club: How to Pre-Sell Memberships Before You Open
Opening with $0 in MRR vs. $8,000 is the difference between optimism and oxygen.
BJJ Gym Affiliations: A Complete Guide to 7 Top Teams
Gracie Barra, Alliance, 10th Planet and more on cost, rules and what you get. It's hard to undo.
How to Negotiate a Gym Lease: The Clauses That Quietly Cost You $50,000
Your landlord's first draft is written for the landlord. Five things worth fighting for before you sign.
Gym Branding Guide: Name, Logo, Colors, Voice
Spend real money on your logo and first website. Move fast on everything else, including the name.
How to Build a Profitable BJJ Kids Program
Kids BJJ isn't a smaller adult class. The buyer is the parent, and kids stay for different reasons.
How to Actually Tell If Your Gym's Organic Content Is Working
One of Graciano Rubio's lowest-reach videos of the year still paid off. Likes won't tell you that.
Women's Jiu-Jitsu Class vs. Co-Ed: Should Your Gym Run a Separate Women's Class?
Beatrice Jin ran one for three years, made close friends in it, then stopped teaching it. Both matter.
How to Build a Women's Jiu-Jitsu Program That Sticks
Not a monthly open mat. A 5-to-10-year commitment that starts with how a woman's first day feels.
How to Hire a CrossFit Coach Who Actually Sticks
Hire fast to fill a gap and you'll be covering classes yourself in a month. PRVN's fix, from 600+ gyms.
Follow along and build a better gym with us
Get actionable strategies and ideas to help you grow your gym and manage it successfully, in your inbox every week!