The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!

Coach Connection: Seven Ways to Have Fun with Your CrossFit Coaches
Happy coaches stick around, and so do their members. Seven ways to have fun together outside the gym.

More Leads, More Revenue: Here’s What’s Coming to PushPress Grow
You told us what would help you run your gym better. Here's what we're building into PushPress Grow.

How PushPress Helped Skyrocket FemFit to More Than 150 Members
A mom of three running FemFit solo, Mikilah Speer needed software that doubles as an admin assistant.

Results + Fun: Six Community-Building Ideas for Coaching Classes
Results keep members around. Fun makes them love being there. Six ways to bring both into class.

Increasing Gym Member Retention with Chris Spealler: Part 2
Keeping members for ten years isn't a fantasy. Chris Spealler on the programming and goals that do it.

Increasing Gym Member Retention with Chris Spealler: Part I
Even die-hard members burn out a few years in. Chris Spealler's fix starts with the honeymoon phase.

PushPress’ Secret Superpower: Making Financial Reports Exciting
We consolidated and cut the clutter. Now you can pull accurate numbers for any time period, fast.

Nela Athletics Creates the Ultimate Member Experience with PushPress
Nela Athletics' welcome emails used to land two months late. Six ways PushPress fixed that and more.

15 Gym Challenge Ideas to Engage (and Keep) Members
Members who check in 12+ times a month have about a 2% chance of quitting. Challenges get them there.

Mental Health Series Part 4: How To Build a Mentally-Fit Gym Community
A sub-three Fran doesn't make someone healthy. Dr. Christina Migliara on a mentally fit gym community.

Building Strong Mental Health in Youth through The Brand X Method
CrossFit Kids founders Jeff and Mikki Martin share six ways coaches can build kids' mental health.

Four Features in PushPress Core You Never Knew You Needed
Four Core features you might not be using yet, starting with the new financial report.

Mental Health Series Part 3: Protecting the Mental Health of Your Staff
Not every staff struggle needs a referral out. Where your support as an owner really helps your coaches.

How Fixed on Fitness Drives Retention with Gym Member Check-Ins
Kenzie Presnell's Fixed on Fitness averaged 15.62 check-ins per member to win the PushPress challenge.

PushStart Webinar Recap: Frequency-Based Pricing for Higher Retention
Unlimited isn't the only model. Stu Brauer of WTF Gym Talk makes the case for frequency-based pricing.

How One Gym Owner is Improving Mental Health Through Self Defense
Danae Hudson came home from a war zone living in fear. Here's what she found at Valley Self-Defense.

Mental Health Series Part 2: How Gym Owners Can Avoid Burnout
Long hours and money stress add up, and owner overwhelm spreads to staff and members. How to head it off.

How Chris Spealler Finds Fitness & Business Balance as a Gym Owner
Seven-time Games athlete Chris Spealler shares seven tips for training hard while running a gym.

Why Integration is a Must-Have for Your Gym Management Software
Almost every system bills and schedules. Integration is what frees your coaches to actually coach.

Say What? 4,427 Gym Member Check-Ins in One Month at 2020FIT
Jon Rowley entered the PushPress Check-In Challenge mostly because it was free. Then 2020FIT won it.

Mental Health Series Part 1: Myths (and Truths) For Your Gym Community
Lots of members call the gym their therapy. Dr. Christina Migliara on why that's not the whole story.

Sell More Gym Memberships: Flip The Script With Sales & Marketing
Most owners go all in on marketing first. Flip it: tighten the sales process, then turn on the leads.

The Gym Owners’ Guide To Prioritizing Your Endless Task List
Overwhelm and burnout are on the rise for gym owners. Seven ways to get your to-do list under control.

Here To Stay: Five Ways To Increase Gym Member Retention
Keeping a member is cheaper than finding a new one. Five ways to keep your best people around.
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