The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Financial Planning for Your CrossFit Gym Future Success
Some owners love the books, some would rather coach. Either way, you need a plan to stay profitable.
Ultimate Guide to Acquiring and Re-Acquiring Customers for Your CrossFit Gym
Bezos sold books at a loss to win customers. How CrossFit gyms can acquire, and win back, members.
Tired of Low Quality Leads? PushPress-LASSO MRR Challenge Proved to be a Game Changer
120 new clients in a year sounds great until only 20 are left. The LASSO challenge chased MRR instead.
Understanding Your Target Market as a CrossFit Gym Owner
Market to the wrong group and you burn time, effort and money. Find the people who need your gym.
Gillian da Silva: From a Burnt Out “Janitor” to a Flourishing Gym Owner
Gillian da Silva was cleaning toilets three times a day at Rise Fitness. Then she put on her CEO hat.
Assessing Performance Metrics to Measure Your CrossFit Gym Success
Class attendance alone won't tell you if your gym is healthy. Track the right numbers and stop panicking.
6 Rent Ideas for Your Gym: Improve Your Revenue
Your gym sits empty part of the day. That space has real value, and the right renters will pay for it.
Should You Hire Independent Contractors for Your CrossFit Gym?
Contractors work with you, not for you. When they're worth it for your gym, and when they're a headache.
Building Your Class Schedule and How it Affects CrossFit Revenue
Your schedule doesn't need to fit everyone. It needs to show members exactly when you deliver value.
How PushPress and LASSO Helped VIBE Boxing Fitness More Than Double Revenue in Two Months
IB Funmilayo grew VIBE Boxing Fitness from 106 to 142 members by getting leads on the phone right away.
How to Interview Employees for Your CrossFit Gym
Hiring the wrong person costs more than a slow search. Start with a one-minute video pre-interview.
How Colon Cancer Led PushPress Gym Owner Amy Pike to Realize the Importance of Doing What Makes Her Happy
Amy Pike spotted her own stage four cancer on the screen. Now she's cancer-free and runs her own gym.
Ultimate Guide to Coaching and Leadership in Your CrossFit Gym
Bossing people around kills culture. Here's a framework for developing coaches who actually lead.
CrossFit Gym Equipment List: Everything You Need to Open a Box
Strength, conditioning and gymnastics under one roof means a long list. Start with the basics.
Ultimate Guide to Becoming a CrossFit Affiliate
The CrossFit name can boost revenue, but you have to meet the requirements first. Here's where to start.
What Makes PushPress’ Train a Leader in the Workout Tracking App Market
SugarWOD does group classes. TrueCoach does individual plans. Train does both on one platform.
How to Execute the Member Experience in Your CrossFit Gym
CrossFit's Affiliate Handbook spells out the experience members should get. Here's how to deliver it.
Here’s How to Make the Best Gym Culture as a CrossFit Affiliate
Culture is why people look up a CrossFit gym when they travel. Here's how to build it at your affiliate.
How PushPress Helped BC-Fit Survive During the Pandemic
Douglas and Sharon Branham opened BC-Fit in an old gas station in late 2020. People said they couldn't.
How To Get Personal Training Clients
Getting clients doesn't have to be complicated. Start by writing down what you value, then get specific.
5 Personal Training Tips Every Personal Trainer Should Know
Assessments, custom programs, shared goals. Five fundamentals every trainer on your team should know.
How PushPress Helped Dominion MMA Jump From 20 to Nearly 400 Members
"PushPress? That's for CrossFit gyms." Reynaldo Rodriguez grew his MMA gym from 20 to 395 members anyway.
How to Create the Best Personal Fitness Questionnaire to Ask New Members
A few smart questions up front tell you what members want and help you keep them longer. Template inside.
Fitness Challenge Ideas for Your Gym
Gamify the grind. Challenge ideas that keep members accountable and bring in leads on a small budget.
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