The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
By The Numbers: Understanding And Tracking Important Gym Metrics
Gym metrics are a measurable way to gage the success of your fitness business. Here's a list of what to track and how to ensure you're on the right track!
That’s The Spot: Ten Tips For Picking The Perfect Gym Location
Location is a crucial piece in the planning stages for your new gym. Here are ten things to consider when searching for the perfect gym location!
The Secret To Selling Gym Memberships (And Enjoying It Too)
You don't have to be a salesperson, you GET to be one! Here's how to reframe your mindset about selling gym memberships to launch your fitness business.
Gym Partnership: The Good, The Bad And The Ugly
There are pros and cons to going into business with a partner. Here are some ways to determine if gym partnership is right for your fitness business!
Before You Sign: Ten Things To Do When Negotiating A Gym Lease
Negotiating your gym lease is a huge step in starting your fitness business! Here are ten things to do to be proactive and prepared for the process.
It’s The Law: Protect Yourself From These Five Gym Legal Issues
When starting a fitness business, it's important to avoid any gym legal issues. Here are some of the most common ones and how to protect yourself.
How To Choose The Best Gym Corporate Structure
Choosing your gym corporate structure is an important step in starting your fitness business. Here's how to decide between LLC, S-Corp and C-Corp.
Optimize Gym Space With The Right Equipment And Floor Layout
Almost any size gym can be effective for running classes and driving profit. Here are some tips to optimize gym space in your new fitness business!
How PushPress Grow Enhances a New Member’s Experience
The first 90 days is the time to set the stage for an unforgettable gym member experience! Learn how PushPress Grow automates the process & saves you time!
Seven Ways PushPress Grow Helps Convert Leads To Members
For gym owners, automating lead follow-up can be a game-changer for increasing revenue and saving time. Here's how PushPress Grow can help!
How to Create a Successful Gym Member Referral Program
A gym member referral program can be powerful and effective for driving revenue and retention. Here's why you need one and how to start one!
Powerful Gym Marketing: Understanding Earned vs Paid vs Owned
Understanding the different types of marketing media is critical for reach and revenue. Here's how each can play a key role in your gym marketing.
How PushPress Grow Can Help You Navigate the New Year’s Rush
The New Year's rush can get gym owners hyped or leave them feeling overwhelmed. Learn how PushPress Grow can automate tasks to save your time and sanity!
The Low-Hanging Fruit: Ten Strategies For Gym Acquisition Marketing
Gym acquisition marketing is more powerful than ever in a post-pandemic world. Here are ten simple strategies to implement in your fitness business.
A Step-by-Step Guide to Successful Gym Member Conversion
Gym member conversion should be the goal of sales and marketing campaigns. Here are ten steps to increase your conversion rates and drive revenue!
How PushPress Grow Helps Kaylee Suitors Sell $499/Month Intro Program
Kaylee Suitors introduced a high-ticket intro package and substantially increased her membership base withthe help of PushPress Grow. Here's how she did it!
Picking Favorites: How to Develop and Use Gym Buyer Personas
Developing gym buyer personas for fitness business marketing is a must. Here's how to create yours and use them to craft a successful marketing message.
The Correct Way To Capture Customer Feedback At Your Gym: Part II
Small business owners need to capture actionable customer feedback. PushPress CRO Nick Reyes shares the dos and don'ts of efficient interviews!
How PushPress Grow Helped Mark Offerdahl Earn $10k Monthly
Automation is a game-changer for lead follow-up and gym member experience. Here are three ways PushPress Grow can help save you time and increase revenue!
Strength In Numbers: Improve Retention With Fitness Performance Data
Measurable fitness performance data is the best way for your members to follow a plan and know it's working. Here are four ideas to help you start tracking!
The Social Ladder: Five Steps to Improve Your Gym Social Media
Your gym social media can be used to increase brand awareness, drive retention and raise revenue. Here are five steps to improve your strategy today!
A Site To Behold: Why You Should Have A Powerful Gym Website
Your gym website should be clean, professional and easy to navigate. Here are five tips to design a powerful and compelling site for your fitness business!
Why Onboarding New Gym Members Leads to Better Retention
Onboarding new gym members can significantly increase membership retention at your gym. Here are nine tips for improving your onboarding process!
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