The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!

Harness the Power of Priority Booking at Your Gym
Here’s how your gym can take full advantage of Priority Booking to keep members happy, manage high-demand classes, and ultimately boost your bottom line.

ProductPush: February 2025
In February, we rolled out new tools to help you engage your community, simplify payments, and make programming even easier — so you can focus on what matters most: your members.

How PushPress Accelerated & Streamlined On Track Wellness’ Success
PushPress Core & Grow helped On Track Wellness save 5-6 hours weekly, gain 20% more 5-star reviews in 6 months, boost search visibility by 25%, and double weekly leads with automated responses.

ProductPush: January 2025
In January, we kicked off 2025 with updates to streamline your operations and a bonus feature to help inspire your members as they headed into the new year.

The PushPress Feature Spotlight: 2024
Discover the game-changing features PushPress launched in 2024, designed to boost engagement, streamline operations, and grow your gym.

PushPress 2024 Year in Review: Building the Future of Gym Management
2024 was a transformative year at PushPress, packed with innovation, growth, and community impact. See the highlights and what’s ahead!

How to Create a Gym Marketing Plan Focused on Growth
Discover effective gym marketing strategies to attract and retain your gym members, from social media tips to referral programs and content creation.

The Power of a New Gym Member’s First Day
Discover why a welcoming first day for new gym members is key to your gym's success. Check out our tips to create a great experience for new members!

How Rare Breed CrossFit Built an Inclusive Gym with PushPress
Discover how Rare Breed CrossFit built an inclusive gym with PushPress, fostering community, saving time, and thriving with 100+ members.

Gym Onboarding Series, Part 4: Creating An Unforgettable First 90 Days
A gym onboarding process that sets your new members up for success in the first 90 days can be a game changer. Here are our tips to make yours world class!

The Progrm HRYOX Programming Now Available on PushPress Train
The Progrm HYROX programming has joined the lineup on PushPress Train! Here are the reasons to consider outsourcing and what to expect for your gym.

Four Reasons PushPress Grow is the Ultimate Tool for Your Gym
PushPress Grow is the gym CRM that saves you time, and helps you boost revenue and retention. Here are four reasons to start using Grow today!

Gym Onboarding Series, Part 3: Straight-to-Class and Group OnRamps
How you're onboarding new members at your gym can make a world of difference. Here are the pros and cons of two popular gym member onboarding methods.

Got Leads? PushPress Grow Helps You Play (and Win!) the Long Game
Just like fitness, lead nurture requires a long-term mindset. Here are four ways PushPress Grow can help you play the long game, turning leads into members!

Gym Onboarding Series, Part 2: Why Onboard with PT-First
Taking a PT-first approach to onboarding new members at your gym can be a game changer! Here are a few things to consider before getting started.

Gym Growth Hack: PushPress Grow is the CRM Every Gym Owner Needs
PushPress Grow is like adding another teammate to hep you carry the workload! Here are three ways it can help you save time and grow your gym.

Brute Affiliate Programming Now Available on PushPress Train
Brute Affiliate Programming has joined the lineup on PushPress Train! Here are the reasons to consider outsourcing and what to expect from Brute.

Why Automating is the Key to Growing Your Gym Social Media
Automating your gym social media can save you time, build your brand and even increase revenue! Here are five tips to get started with automation today.

Gym Growth Blueprint Series, Part 12: Creating a Business Plan
A comprehensive business plan is a blueprint for daily operations, gym growth and more. Here are six steps to start creating yours today!

Three Powerful New PushPress Grow Workflows for Gym Growth
Three new workflows have arrived in PushPress Grow! Check out all the details to use the power of automation in increasing gym revenue and retention.

Gym Growth Blueprint Series, Part 11: Choosing Gym Management Software
The right gym management software can significantly impact gym growth and member experience. Here are seven benefits to look for when exploring options!

Gym Growth Blueprint Series, Part 10: Avoid Trying to Please Everyone
For effective business operations and long-term gym growth, it's important (but tough) to avoid people pleasing. Here are five tips to help you!

Gym Growth Blueprint Series, Part 9: How to Set Boundaries
Setting boundaries as a gym owner will help with everything from your well-being to gym growth. Here are seven areas to help you get started!

Gym Growth Blueprint Series, Part 8: How to Run a Business, Not a Hobby
Gym growth comes from operating as a legitimate business, not just a hobby. Here are the differences, and ten steps to get started in your gym!
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