The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
Big News: CompTrain Programming is Now Available on PushPress Train
Ben Bergeron's CompTrain, the programming behind two-time Games champ Katrin Davidsdottir, joins Train.
“What a Mess”: A Lesson from a Well-Intended Gym Community Event
CrossFit Vancouver tried a clothing sale to bring in new faces. It didn't go as planned.
“It was Pandemonium”: A Lesson from a Gym Grand Opening Nightmare
Staci and Bill Russell planned an epic 2012 grand opening for CrossFit Cleveland. It turned into chaos.
What Makes a Great Gym Member Experience (and How-To Do It)
Every gym delivers a member experience. The question is whether it's the one you designed.
“I Tried to Please Everyone”: A Lesson about Receiving Member Feedback
Tyler Sullivan let member opinions run Badger CrossFit for five years. Then he quit trying to please all.
Increase Gym Revenue with Product Sales in the PushPress Staff App
Your coaches can now ring up product sales right in the Staff App. How it lifts revenue and retention.
“We Had No Idea”: A Lesson from Turning a Hobby into Opening a Gym
Randy Lauer thought opening a gym would mostly mean fun with friends. Then it became a real business.
“Don’t Be the Discount Gym”: A Lesson about Gym Membership Pricing
Terri Rosen priced low so everyone could afford her gym. It backfired. Here's what she learned.
Switching from Zen Planner to PushPress: “Easier Than I Thought”
Leslie Corn worried her CrossFit High Bar members wouldn't take the switch. Here's how it really went.
How to Start a Senior Fitness Program to Increase Gym Revenue
Adults over 50 control 70% of discretionary spending and are free midday. Most gyms ignore them.
How to Increase Average Client Value with Hybrid Gym Memberships
Before you chase more leads, look at what each member is worth. The industry data points to hybrids.
Five Steps to Make The CrossFit Open Unforgettable at Your Gym
Six-time Games athlete Michéle Letendre on making the Open the event that pulls your community closer.
Elevate Members’ CrossFit Open Experience with PushPress Train
Tape and heat sheets are half the Open. Goal setting and progress tracking keep members after it ends.
How to Increase Gym Member Retention with The CrossFit Open
Three weeks of The Open can rattle any affiliate owner. Four ways to use it to keep members longer.
Big News: The Brand X® Method is Now on PushPress Train
From the founders of CrossFit Kids: a youth fitness program you can run in your gym, now on Train.
How PushPress Helps You Run the Ultimate CrossFit Open at Your Gym
Three weeks of the same member questions? Five ways PushPress takes the Open off your plate.
Five Tips to Generate New Leads with The CrossFit Open
Your intramural Open is the best demo of your community you'll ever run. Use it to bring in leads.
Running an Intramural CrossFit Open: How to Make it Fun
Leaderboard refreshing, new athlete nerves, overwhelmed judges. Six ways to keep the Open fun instead.
Running an Intramural CrossFit Open: How to Make it Profitable
Scoresheets, floor tape and Friday Night Lights food add up. Three ideas to bring revenue in, too.
Finding Gym Space Part VII: When Owning a Gym is Better than Renting
Sarah Elizabeth Heimer bought her gym's building and paid off the mortgage in three years.
Gym Owners’ Quiz: How Many of These Top Ten Skills Do You Have?
Coaching probably comes easy. The business side is where most owners want help. See how you score.
Finding Gym Space Part VI: Successfully Investing in Gym Real Estate
Dave Henry opened his affiliate in 2007. He later sold the building for four times what he paid.
Finding Gym Space Part V: The Dos and Don’ts of Building a Gym
Three buyers were already in line. How the Westers rushed to build their gym, and what they'd change.
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