The Business of Fitness Blog
Learn about the business of fitness in the PushPress Gym Management blog. Trends, best practices, case studies, tips and more!
LASSO Series Part 3: Tips From The Pros On Closing Sales
All the leads in the world won't help if you lose them at the close. LASSO on turning leads into members.
Gym Presale Tips: 5 Ways to Build Revenue Before You Open
Open the doors with paying members and full classes already on the books. That's the presale payoff.
The Gym Operations Manual: 10 Things Every Owner Needs (and How to Automate Them)
Half your ops manual shouldn't sit in a binder. Ten sections to write, and which ones to automate.
We’re All Authors: Go Write Your Client Stories
100 pounds lost. A Saturday faith and fitness group. Your coaches are sitting on stories worth telling.
It’s About Time: Six Ways Automation Can Help Gym Owners
Wish you could clone yourself? Six ways PushPress Grow automation takes work off your plate.
LASSO Series Part 2: The Importance of a CRM for Sales and Growth
LASSO won't even work with a gym that tracks leads on a cellphone and a Google Sheet. Here's why.
Full Send: How to Increase Gym Revenue with Email Marketing
Email is personal, targeted, and trackable. Start by knowing your audience, then build the campaign.
A New Perspective: How To Automate The Ultimate Member Experience
Walk the journey through your members' eyes, from first search to gym anniversary, then automate it.
LASSO Series Part 1: Crafting An Offer That Works To Sell New Clients
Generic scripts don't sell memberships. LASSO builds an offer with you to bring in high-paying members.
Best Gym CRM Software in 2026: The Top 6 Fitness CRMs Compared
We make Grow and rank it #1, so we list its cons too, and say when Zen Planner or Mindbody fits better.
How PushPress Grow Helped Robert Schwartz Double His Membership
Robert Schwartz called 2022 his make-or-break year at All Fit Orlando. Then his membership doubled.
How Your Gym Can Crush Black Friday and Cyber Monday
Shoppers are in a "take my money" mood. Four types of Black Friday buyers and what to offer each.
Building Your Dream Team: Tips For Hiring Coaches
Your coaches are your brand on the floor. Score every candidate on nine traits before you hire.
PowerUp Fall ‘22: Your Member Experience Is Bigger Than You Think
Your member experience starts on your website, long before the first warmup. Here's what we announced.
How Connor Green is Charging $475 a Month for CrossFit
Connor Green took over two failing gyms, one losing $10K a month. Now he sells $475 memberships.
Shelly Head’s Guide to Fundraising For A Good Cause
Shelly Head has raised $50K+ for Barbells for Boobs. Her seven tips for running a fundraiser at your gym.
Incentivize Gym Members: How To Be The Gift GOAT
People join for direction and a hype squad. Rewards and loyalty programs give them a reason to stay.
Celebrate Good Times: Seven Ways To Rock Your Gym Anniversary
Every year open is a win in this industry. Seven ways to celebrate it and drive some revenue doing it.
Raising $50k+ For Breast Cancer Awareness - Shelly Head’s Story (Part 3)
Grapevine CrossFit's Shelly Head raised $36,000 while in treatment herself. Today she's cancer-free.
Absentee Ownership: How PushPress Is Helping A Malaysian CrossFit Gym
Five shutdowns and a baby on the way sent CrossFit Lah's owners back to the US. Their gym kept going.
Social Media Flex: How To Build A Better Strategy For Your Gym
There's no best platform for every gym. Pick the ones that fit your goals, then show up consistently.
Four Ways PushPress Helps Improve Member Retention
Imagine keeping 95% of members every year. You'd barely need new leads. Four PushPress tools that help.
Gym Owner + PushPress Employee is the Perfect Balance for Cal Bauer
Cal Bauer opened Great Lakes CrossFit in 2021 and is closing in on 100 members just 16 months later.
How to Scale CrossFit Workouts for Every Member
Scaled doesn't mean easy. How to make scaling normal, including for members in cancer treatment.
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